2013 THE YEAR OF THE ARTIST: McLuhan’s Musings on the Role of the Artist in Society
Survival Thrival in the Electric Digital Age
“The job of the artist is to upset all the senses and thus provide new vision and new powers of adjusting to and relating to new situations.”
These are the words of Marshall McLuhan given in a lecture at Columbia University way back in 1973 on the theme of “Art as Survival in the Electric Age.”
McLuhan understood the tremendous societal influence that the artist can have when they put action behind their vision.
As we inhabit a world that has truly become the McLuhanian Global Village the isolation that can often accompany strength of vision is being eroded away by technology that allows the artist to connect with their muse, locate their tribe and readily receive affirmation from a participatory audience.
When you mix globalization, democratization of technology and creative minds who see colour where others see gray there is incredible potential for radical shifts.
And more than any other time in history there is a breed of creators who travel past both conceptual and cultural boundaries. A new world is being designed in the minds of artists and assembled by the hands of everyone working together with a shared vision for a different kind of world.
MIXED BAG MAG proclaims 2013 to be the year of the artist. It is the year where the cultural trickster, the music maker, and the one who dances to the beat of a different drum will be the agent of change.
Republished by permission from mixed bag mag at
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