Charrette: Re-Imagining Marshall McLuhan’s Coach House

Date: Mon, 2011/10/24 – 4:00pm – 6:00pm
Place:  U of T, Father Madden Hall, Carr Hall, 100 St. Joseph Street

This year marks the centenary of birth of the internationally distinguished Canadian intellectual Marshall McLuhan. As part of the McLuhan Centenary celebrations McLuhan100, the Faculty of Information at UofT, and our many partners, including the City of Toronto, have organized a charrette to re-imagine McLuhan’s academic home, “The Coach House*.

A revitalized Coach House will provide a physical and symbolic home to continue the ground-breaking intellectual directions initiated by Marshall McLuhan, a foundation for the future of McLuhan’s Centre for Culture and Technology, and a catalyst for academic and public engagement.

Leading architectural and design firms from Toronto along with designers, artists, and academics will gather at the University of Toronto on the 24th of October 2011 to participate in a charrette to envision the future of McLuhan’s Centre for Culture and Technology. The firms of Bruce MauCore, IBI, Diamond Schmitt, and Williamson Chong will each lead a team and at the end of the day each team will present its results.

We would be delighted if you could join us in Father Madden Hall in Carr Hall at St Michael’s College (100 St Joseph Street) at 4 pm on 24 October when at the end of an exciting day the five teams will share their concepts, visions, and re-imaginings. The presentations will be followed by a reception.

DETAILS – October 24, 2011, Reception 4:00 p.m.   –   University of Toronto, Father Madden Hall in Carr Hall 100 St. Joseph Street

Please RSVP by October 20 to







Built in 1903, the Coach House, 39A Queen’s Park Crescent East, has been the home of the Marshall McLuhan Program in Culture and Technology at the University of Toronto, since 1968.

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