Blowup: We Are All Crew :: … Rotterdam


November 3-5, 2011 :: V2_Institute for the Unstable Media, Eendrachtsstraat 10, 3012 XL, Rotterdam, the Netherlands.

To acknowledge the 100th anniversary of Marshall McLuhan’s birth, this edition of Blowup will present the ‘Strategic Art Initiative 2.0′ exhibition of re-created early telematic artworks; the worldwide premiere of ‘Them F*ckin’ Robots’, a documentary on the work and influence of electronic art pioneer Norman White; a keynote lecture by Dutch thinker and author Arjen Mulder, examining the things we love and love to hate about McLuhan; and a closing party for the exhibition featuring a custom cocktail. 

November 3: 20:00 – 23:00: Opening of Strategic Arts Initiative (SAI) 2.0 exhibition, five telematic artworks connected live with InterAccess in Toronto, Canada. Featuring artworks by Doug Back, Laura Kikauka andCarl Hamfelt, David Rokeby, Graham Smith and Norman White.

Welcoming remarks and short talks by the artists at 20:30.

November 4

20:00: World premiere screening of Them F*ckin’ Robots, a documentary on the life and work of electronic art legend, and participant in the Strategic Arts Initiative 2.0 exhibition, Norman White. Directed by Ine Poppe and Sam Nemeth.

21:00 – 23:00: SAI 2.0 exhibition open and connected live to InterAccess, Toronto.

November 5

20:00 – Keynote lecture by Arjen Mulder: Things We Love and Love To Hate About Marshall McLuhan (and cybernetics)

21:00: Response to the lecture and commentary on the SAI 2.0 exhibition by Derrick de Kerckhove

21:30 – 00:00: SAI 2.0 exhibition open and connected live to InterAccess, Toronto. 

Closing party with custom cocktail begins at 22:00.

Admission € 5,- pass for events on all three days.
 Free entrance for students (college card).

The event opening and Arjen Mulder’s keynote will be streamed live at

After the event, the Blowup e-Book Reader for this event will be made available for download.

Blowup: We Are All Crew is a part of McLuhan in Europe 2011, a year-long celebration of Marshall McLuhan’s impact and legacy on European art and media culture during the centenary of his birth.

The Strategic Arts Initiative 2.0 exhibition is supported by the Canada Council for the Arts.

V2_ Institute for the Unstable Media

 At the Canadian end: November 4, 2011 1:00 pm – 5:00 pm

InterAccess and V2_ present Strategic Arts Initiative 2.0, a re-installation of the seminal 1986 telepresence exhibition Strategic Arts Initiative (SAI). The exhibition’s title is a reference to the American Strategic Defense Initiative, or “Star Wars”, created by American President Ronald Reagan. SAI represented an opportunity for artists, rather than industry, to imagine the future of telepresence. For SAI 2.0, artists Doug Back, Carl Hamfelt, Laura Kikauka, David Rokeby, Graham Smith, and Norman White, have remade the works they contributed to the 1986 exhibition. These works of art will allow visitors at InterAccess in Toronto to interact with visitors at V2_ in Rotterdam. While telepresence has become ubiquitous in the 25 years since the original exhibition (as it predicted it would) many of these works display possibilities that still seem radical today. Instead of merely communicating visually across great distances, the works in the exhibition insist on even more intimate forms

View Map

InterAccess Electronic Media Arts Centre, Toronto, and V2_Institute for the Unstable Media, Rotterda9 Ossington AvenueToronto On, M6J 2Y8

Alex Snukal

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