New Book: “Marshall McLuhan’s Mosaic” (2012)

14Nov11

Marshall McLuhan’s Mosaic: Probing the Literary Origins of Media Studies

Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies

By Elena Lamberti
University of Toronto Press, Scholarly Publishing Division © 2011
World Rights
320 Pages

One hundred years after Marshall McLuhan’s birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original ‘mosaic’ form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan’s thought.

Lamberti delves into McLuhan’s humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a ‘function inseparable from communal existence.’ Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan’s Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment. http://tinyurl.com/chfko62 (to be published in January, 2012)

 Dr. Elena Lamberti

Elena Lamberti teaches American & Canadian Literature at the University of Bologna, Italy. She is the author of Marshall McLuhan.Tra letteratura, arti e media, editor of Interpreting/Translating European Modernism and has recently completed a new book on Marshall McLuhan’s Mosaic (2011). Her areas of study also include: cultural memory, media studies and interfacing sciences/humanities. She was among the promoters of the European Thematic Networks ACUME and ACUME2 and of the EU/Canada Cooperation Program CEMMENTI.

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