The Electric Information Age Book (to be published, January, 2012)

18Dec11

Jeffrey Schnapp spoke at the recent International McLuhan conference in Toronto. This book will be of interest to anyone interested in new book styles, formats and the arrival of e-books; it covers the Jerome Agel and Quentin Fiore book collaborations with Marshall McLuhan in detail (The Medium is the Massage, War & Peace in the Global Village)……….AlexK

The Electric Information Age Book is a collaboration between myself [Jeffrey Schnapp] and designer Adam Michaels of Project Projects (NYC) in the form of an excavation of a moment from the e-Book’s prehistory and metabook on a cut-and-paste genre of original paperbacks. The book explores on a time span in mass-market publishing in the sixties and seventies when former backstage players—designers, graphic artists, editors, “coordinators,” and “producers”—stepped into the spotlight to create a set of exceptional paperback books. The period begins in 1966 when Jerome Agel and Quentin Fiore, in collaboration with Marshall McLuhan, first developed The Medium Is the Massage into “an inventory of effects,” and continues to 1975, the publication year of Other Worlds, Agel’s collaboration with the exobiologist Carl Sagan. Graphic designers such as Fiore employed a variety of radical techniques—verbal visual collages and other typographic pyrotechnics—that were as important to the content as the text. Aimed squarely at the young media-savvy consumers of the “Electric Information Age,” these small, inexpensive paperbacks brought the ideas of contemporary thinkers to mass audiences and established a distinctive new graphics-rich, montage-based genre of bookmaking that still resonates loudly today. 

 

 

 

http://tinyurl.com/7wau5f5

 Jeffrey Schnapp

Jeffrey T. Schnapp occupied the Pierotti Chair of Italian Studies at Stanford, where he founded and led the Stanford Humanities Lab in 2000. A cultural historian with research interests extending from antiquity to the present, his most recent books are Speed Limits and The Electric Information Age Book (forthcoming). 

Advertisements


No Responses Yet to “The Electric Information Age Book (to be published, January, 2012)”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: