Marshall McLuhan Media Fit the Battle of Jericho by John David Ebert


 John David Evert

John David Ebert (born June 26, 1968) is a cultural critic and philosopher who has made several contributions to the study of mythology and popular culture.

The New Media Invasion

Ebert’s fourth book “The New Media Invasion: Digital Technologies and the World They Unmake” is a series of essays recording the devastating effects of the so-called Digital Revolution, beginning with the turning over of the Internet to the private sector in 1995, upon traditional printed media. The book discusses the traumatic effects of the New Media Invasion upon the media of the Gutenberg Galaxy, noting the disappearance of record stores, the near disappearance of book stores, and the folding up of magazines and newspapers with the rise of new media such as the Internet, cell phones, the Kindle, the iPad, the iPod, etc. The book’s chapter on Wikipedia, interestingly, frames the advent of this particular website as a “knowledge catastrophe.” As Ebert writes:

With Wikipedia, furthermore, ‘knowledge’ is never complete. It never even attains the status of knowledge, for the information that appears on Wikipedia may disappear within minutes. A knowledge base which appears and disappears without warning cannot be regarded in any way, shape or form as an encyclopedia of any kind. If what I just read a few minutes ago may disappear since I read it, and thus no longer has the status of being ‘true,’ then what I have read cannot be regarded as knowledge at all, but rather something more akin to the status of rumor, which is information that may or may not be true and may even change its status in the very process of its utterance. [3]



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