New Book Published: “Marshall McLuhan’s Mosaic”

Marshall McLuhan's Mosaic: Probing the Literary Origins of Media Studies


Probing the Literary Origins of Media Studies   –   by Elena Lamberti

One hundred years after Marshall McLuhan’s birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original ‘mosaic’ form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan’s thought.Reconnecting McLuhan with his literary past, Marshall McLuhan’s Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.

Elena Lamberti is a research professor in the Department of Foreign Languages and Literature at the University of Bologna.

‘Marshall McLuhan’s Mosaic is the truly refreshing and fresh engagement with McLuhan’s writing that the digital age has been waiting for.’ – Linda Hutcheon, University of Toronto

‘Elena Lamberti’s Marshall McLuhan’s Mosaic stands as a milestone in literary theory, filling in a major gap in the discipline and in the process making an essential contribution to McLuhan studies and the field of media ecology. ’ – Lance Strate, Fordham University; author of “On the Binding Biases of Time and Echoes and Reflections”; and co-editor of “The Legacy of McLuhan”

‘Marshall McLuhan’s Mosaic is a breathtakingly wide-ranging study, taking in the history of knowledge, rhetoric, and media from the middle ages to the present.’ – Max Saunders, King’s College London

 Dr, Elena Lamberti

ELENA LAMBERTI teaches American and Canadian Literature at the University of Bologna. Her areas of research include: Anglo- American Modernism, literature and technology, Cultural Memory, war literature. She has published several essays on English and Anglo-American Modernism (Ford, Joyce, Pound, Hemingway), as well as Anglo-Canadian culture of the late 20th Century (Coupland, Cronenberg, McLuhan). She served in the European Thematic Network ‘Acume: Cultural memory and European Identity’, (2002-2005), and was a member of the European Think Tank on “The Images of Europe”, sponsored by the European Commission Educational DG (2005-2007). Among her books are:Marshall McLuhan: tra letteratura, arte e media (Bruno Mondadori, 2000); Prove di un senso critico: saggi di Ford Madox Ford (with V. Fortunati, Alinea, 2001); Interpreting/Translating European Modernism. A Comparative Approach(Compositori, 2001). She is currently completing the volume Marshall Mcluhan’s Critical Writing. Probing the Literary Origins of Media Studies (University of Toronto Press. Forthcoming, 2011).

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