Blast Counterblast


Blast Counterblast
Featured in: 2012 Design Annual
Blast Counterblast, edited by Anthony Elms and Steve Reinke, was published to coincide with the centenary of the birth of media philosopher Marshall McLuhan. The book examines the way intellectuals interact through influence, argumentation and criticism. Looking at both Wyndham Lewis’s modernist magazine Blast and McLuhan’s 1969 response to it,Counterblast, the essays in this volume develop and push the ideas presented in both publications, while the book design pays homage to the typographic experiments of both thinkers.” 192 pages, 5 1/4 x 8 1/4, black plus 3 fluorescent colors, perfect-bound.
Emily Tu, designer  –  Claire Dawson/Fidel Peña, creative directors  –  Anthony Elms/Steve Reinke, editors  –  Underline Studio, design firm  –  Mercer Union: A Centre for Contemporary Art, client
About the Author – Steve Reinke is associate professor of Art Theory & Practice at Northwestern University. His video art has been exhibited in many venues including the Museum of Modern Art, New York, and the Centre Pompidou, Paris. Anthony Elms is the Associate Curator at the Institute of Contemporary Art, Philadelphia, and an editor of WhiteWalls.
 Available from & .ca
 Wyndham Lewis (1882-1957)

BLAST image from Harry Ransom Center Collection’s online module “Teaching the 20s.” 

2 Responses to “Blast Counterblast”

  1. 1 W. Terrence Gordon

    The Gingko Press edition of Counterblast was also published to coincide with McLuhan at 100. I can’t offer any commentary on it, since I prepared the edition.

    • Terry, yes I’m aware that Gingko Press reissued McLuhan’s Counterblast (1954) last year and I published a notice about it on this blog at that time. It’s a fascinating piece of work and I highly recommend it. Information about Counterblast can be found at .
      Marshall McLuhan: COUNTERBLAST 1954 – Foreword by W. Terrence Gordon
      In the same year that Wyndham Lewis published Self Condemned, Marshall McLuhan took inspiration from Lewis’s journal BLAST and produced COUNTERBLAST, intended, like Self Condemned, to shake the city of Toronto out of its smugness, complacency, and spiritual torpor.

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