McLuhan, Innovation & Design Workshop at the sLab, OCAD University, Toronto

13Sep12

Fredericton view\

The Ontario College of Art & Design has more depth & breadth in visual arts & design programs than any school of its kind in Canada.

Interested persons in the Toronto area are invited to the following sLab Workshop on Thurs Sept. 20 at 2 pm. Come to the sLab on the 4th floor of the OCAD U building  at 205 Richmond St. W. at the corner of Duncan.

McLuhan, Innovation and Design Workshop at the sLab  New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers (McLuhan & Nevitt, p.47 of Take Today).

“The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation (McLuhan, p. 98, Laws of Media).”

 A panel presentation and discussion with Malcolm Dean, Rodigo Barba, Paolo Granata and Bob Logan (also acting as moderator) on Thurs Sept. 20 at 2 pm at the sLab – 4th floor at 205 Richmond St. W. at the corner of Duncan.

Malcolm Dean  is Research Affiliate at UCLA Human Complex Systems and Higher Cognitive Affinity Group at Brain Research Institute – Los Angeles, California. He will talk about information technology design and McLuhan. Given Malcolm s interest in information-based cosmology, quantum information, Baysian statistics, and cognitive science there are sure to be some some surprises.

Rodrigo Barba is a graduate student at UnB (Universidade de Brasililia) and blog author http://www.ecoblogs.org/author/rodrigo-barba/. Rodrigo Barba is 27 years old is a doctoral candidate in communication, a web developer, enthusiastic worshiper of board games and interested in activism, advertising, design, architecture, green design, communication and web development.

For his presentation Paolo Granata, from the University of Bologna, plans to  start from the connection between McLuhan and pop art.  He  will use the McLuhan cloud as a intellectual environment.  [see prezi.com/puj5zalf0krk/mcluhan-cloud/ where Granata connects McLuhan to a number of writers, artists and scientists]. Furthermore, I’m mastering the topic of magic in McLuhan that is directly related with advertisement and design, in an anthropological point-of-view, by the concept of fetish.

Robert K. Logan, Chief Scientist of the sLab, Prof. Emeritus Physics, U. of Toronto and former McLuhan collaborator will focus on McLuhan and foresight.

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