Canadian Advertising Museum Introduces the Marshall McLuhan Award

Canadian Advertising Museum - Toronto, ON
The Canadian Advertising Museum (CAM) in partnership with the Advertising & Design Club of Canada, is introducing a new annual award named in honour of famed Canadian media ecologist Dr. Marshall McLuhan.
Oct 23, 2012 – TORONTO, October 22, 2012: Canadian Advertising Museum Introduces the Marshall McLuhan Award

Winner to be announced at The Advertising & Design Club of Canada Annual Awards Show

The Canadian Advertising Museum (CAM) is introducing a new annual award named in honour of famed Canadian media ecologist Dr. Marshall McLuhan.  

The award will be presented to a client and its advertising, marketing, branding, design and digital media team for the creation of a sustained integrated media campaign that best demonstrates how the use of new and traditional media is transforming communications in today’s environment.  

The winner will be announced at the ADCC Annual Awards Show in Toronto on November 15, 2012.

Doug Robinson of dougserge Inc., a CAM director and former president of ADCC says “the award was developed with the full co-operation of the McLuhan family and in collaboration with ADCC.  It epitomizes the forward thinking McLuhan’s theories brought to communications and the impact that remains today”.  

McLuhan, a Canadian, is best known for coining the expressions “the medium is the message” and the “global village” and for predicting the world wide web almost 30 years before it was invented.  

Judging criteria is that the campaign must be developed, in whole or in part, in Canada and run in Canadian media.  This year’s winner was selected by a judging panel of members of ADCC and CAM. 

CAM ( is a not-for-profit organization whose vision is to act as an inspiration to Canadian advertising by building a body of knowledge both past and present by establishing a website in the short-term and a bricks and mortar venue in the long-term.

The ADCC ( is a non-profit, non-political group dedicated to encouraging excellence in Canadian advertising and design.  The Club’s overall goals are simply these: to inspire creativity, to provide a forum for the exchange of ideas, to forge a sense of community and integrity among advertising and design professionals.

Contacts: (CAM):          Doug Robinson, 416-203-3470, Ex 100
(CAM):          Bev Atkinson 416-675-6622, Ex 3023
(ADCC):          Lance Martin 416-598-4750,

Marshall McLuhan on Advertising:-
“Ads are carefully designed by the Madison Avenue frog-men-of-the-mind for semiconscious exposure”.
“Ads are the cave art of the twentieth century”.
“Advertising is an environmental striptease for a world of abundance”.
“Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists”.
“Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness”.
“All advertising advertises advertising”.
Advertising is the greatest art form of the 20th century.”

Canadian Advertising Museum

5 Responses to “Canadian Advertising Museum Introduces the Marshall McLuhan Award”

  1. 1 GP

    Thanks so much for posting about the Canadian Advertising Museum’s Marshall McLuhan Award.

    • i’m happy to do so. McLuhan was fascinated by advertising and the “Mad Men” were fascinated by him. Famed advertising iconoclast Howard Gossage had a lot to do with introducing McLuhan to American media and advertising.
      If you let me know about your awards event, I will poat a note on that too………AlexK

  2. I wanted to let you know that the Canadian Advertising Museum McLuhan Award was given to Uniliever & their Agencies and Partners for the Dove “Real Beauty” Campaign. More here

    • Thanks for that information. With your permission, I will republish your announcement on the McLuhan Galaxy blog, which will disseminate your announcement more widely………AlexK

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