Special Issue of The Canadian Journal of CommunicationTracing Innis and McLuhan


Vol 37, No 4 (2012) – Tracing Innis & McLuhan

Cover Page
« Satosphère » par André Jodoin. Salon de massage McLuhan est une installation immersive et participative de Luc Courchesne dans la Satosphère.

From the Guest Editorial by William J. Buxton and Thierry Bardini: … we felt that an effective way to interrogate McLuhan would be through revisiting the relationship between his ideas and those of Harold Innis. It was evident that Innis and McLuhan were increasingly being treated by media scholars as a tandem—as the co-founders of the so-called Toronto School of Communication (Toronto School). Yet more often than not, Innis had become a footnote to McLuhan—a rather dim and fuzzy background to McLuhan’s luminescent foreground. For the most part, the bandwagon of Innis had been hitched to that of McLuhan, and commentators on their respective works have jumped on for the ride. But to us it seemed more productive to engage with the thought and practice of Innis and McLuhan in a more probing and skeptical fashion. Or to parody Tom Wolfe’s famous pronouncement on McLuhan (1968), “What if they are both wrong?” 

Canadian Journal of Communication   –   Vol 37, No 4 (2012): Tracing Innis and McLuhan Table of Contents        


 Table of Contents     Access Policies | Subscription, Issue, & Article Purchase


Tracing Innis and McLuhan PDF Open Access
William J. Buxton, Thierry Bardini  
From Marshall McLuhan to Harold Innis, or From the Global Village to the World Empire ABSTRACT PDF Restricted Access
Gaëtan Tremblay  
The Rise of McLuhanism, The Loss of Innis-sense: Rethinking the Origins of the Toronto School of Communication ABSTRACT PDF Restricted Access
William J. Buxton  
Le concept de moyen de communication dans l’École de Toronto ABSTRACT PDF Restricted Access
Luiz C. Martino  
Beastness is Our Culture / Le legs de McLuhan aux Études Animales ABSTRACT PDF Restricted Access
David Jaclin  
Marshall McLuhan and the Economies of Knowledge ABSTRACT PDF Restricted Access
Darren Wershler  
The Canadian Broadcasting Policy Tradition: Learning from the Past, Building for the Future PDF Open Access
Joseph F. Turcotte  
Exporting the Public Value Test: The Regulation of Public Broadcasters’ New Media Services Across Europe PDF Open Access
Christian Potschka  
The Classical Trivium: The Place of Thomas Nashe in the Learning of His Time (by Marshall McLuhan) PDF Open Access
Phil A. Rose  
Titanic Century: Media, Myth, and the Making of a Cultural Icon PDF Open Access
David Spencer  
Duplessis, pièce manquante d’une légende. L’invention du marketing politique PDF Open Access
Dominique Trudel  
Making It Like A Man: Canadian Masculinities in Practice PDF Open Access
Mark Howard Moss  
The Ethics of Evangelism: A Philosophical Defense of Proselytizing and Persuasion PDF Open Access
Tina Sikka


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