Marshall McLuhan – Elliot McIntosh


Marshall McLuhan – Elliot McIntosh from Elliot McIntosh on Vimeo.

The brief was set by the Edinburgh based design agency ‘Elastic Creative’. My task was to express one of Marshall McLuhan’s many prophecies through a motion sequence.

“As the unity of the modern world becomes increasingly technological rather than a social affair, the techniques of the arts provide the most valuable insight into the real direction.” – McLuhan, M.

My concept echoes Marshall McLuhans philosophies on Art and Technology. He believed all forms of technology have grown from creative ideas. With this technology obsessed world, we need Art in order to evolve.

I was inspired by 1960s Sci-Fi movies and television programmes. Furthermore, I was strongly motivated by the title sequence work of the late, great Saul Bass.

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