Marshall McLuhan’s Understanding Media Published as an E-Book


In time for the 50th anniversary of the publication of Understanding Media: The Extensions of Man (1964) next year, Gingko Press is publishing this classic of media analysis in several e-book formats including Kindle, Nook & others to be announced.

“In our new global village, the consumers will become the producers.” – Marshall McLuhan

In this classic book of media analysis, Marshall McLuhan explains to us what really happens to us when new technologies or new media invade the social and psychic dimensions of ordinary life.

“His critics are infuriated by his ideas … but some think his foretell our real future.” – Richard Schickel, Harper’s

“The medium is not the message …” – Umberto Eco

“What if he is right?” Tom Wolfe

ISBN: 978-1-58423-512-5

Retail Price: US $24.95

Publication Date: June 21, 2013   –   For inquiries, image requests, etc., please contact Ellen Christensen,

Please note that incorrectly identifies this Kindle edition as the Critical edition of Understanding Media from Gingko Press, which it is not: 


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