Just Published: McLuhan Misunderstood: Setting the Record Straight by Robert K. Logan


The past two decades, beginning with the public’s use of the Internet in 1994 and continuing with the emergence of notebook computers, smart phones, tablets, e-readers, blogs, wikis, Twitter, and social media, has seen the most rapid evolution of communications and its impact on every aspect of society from commerce to education and from culture to government. Digital media are impacting every aspect of our lives, but they are more in control of us than we are of them. The ideas of Marshall McLuhan, scholar, social critic, literary critic, poet, and artist, can provide the kind of guidance we need, but sadly he is misunderstood by most. This book posits that McLuhan holds the key to our understanding of the new digital media. Marshall McLuhan was one of the most influential thinkers of the twentieth century. This book will set the record straight and provide a guide to and insights into the thinking of Marshall McLuhan. This book is the medium and Marshall is the message.

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Select Reviewer comments:-

“Understanding media is not easy. Back in the 1960s Marshall McLuhan opened our eyes up and expanded our vision of the media ecology. Understanding McLuhan has never been easy either (“I don’t necessarily agree with everything I say” said McLuhan. Just imagine the rest). Thanks to Bob Logan now we can get closer to a full understanding of McLuhan’s complex and amazing vision of contemporary culture.” —Carlos A. Scolari, Universitat Pompeu Fabra, Spain

“More than anyone else, Robert K. Logan has kept Marshall McLuhan’s thought alive over the generations. And now that the academic landscape seems finally ready for a thorough rereading of McLuhan’s work, we are deeply fortunate to have professor Logan still here with us to clarify and help us understand it. With stunning lucidity, scholarly precision and good humor, Bob Logan makes McLuhan’s thinking accessible to readers of the 21st century. His book impressively shows, and with apparent ease, how many of McLuhan’s ideas still hold relevance today. It is an essential introduction and an absolute must read for everyone interested in one of the most intriguing and provocative thinkers of recent intellectual history.” —Yoni Van Den Eede, Vrije Universiteit Brussel, Belgium

“Not only does Bob Logan’s McLuhan Misunderstood not misunderstand McLuhan, and sets the record straight, but the book provides one of the best understandings of McLuhan around. Logan worked with Marshall McLuhan in the 1970s, and is one of the very few scholars who obtained his understanding of McLuhan not only from McLuhan’s writings and lectures, but from all-important conversations, the top of the line in the acoustic realm. This special savvy shows throughout the volume, and makes it required reading for all who seek to better understand the media of the 21st century.” —Paul Levinson, author of Digital McLuhan and New New Media, USA

 About the Author › Visit Amazon’s Robert K. Logan Page

Robert K. Logan

Robert K. Logan is Professor Emeritus in physics at the U. of Toronto and Chief Scientist at the Strategic Innovation Lab (sLab) at the Ontario College of Art and Design. Logan has edited collections about Canadian politics (The Way Ahead for Canada and Canada’s Third Option) based on his experiences as one of Pierre Trudeau’s policy advisers. He has written about media and communications (The Alphabet Effect, The Fifth Language and The Sixth Language) based on his experience of collaborating and publishing with Marshall McLuhan. His book co-authored with McLuhan sits unpublished in the Canadian Archives in Ottawa, He has also written on the origin of language (The Extended Mind). Three new books are in the works at their respective publishers: Understanding New Media and What is Information based on work at the sLab and The Poetry of Physics based on a course of the same name that Logan has taught at U of T since 1971.

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