New Book Announcement: Finding McLuhan: The Mind\The Man\The Message


Book Cover for Finding McLuhan: The Man The Mind The Message

Fifty years ago, Tom Wolfe asked this now famous question of Marshall McLuhan: “what if he is right?” Fifty years later, McLuhan’s biographer, Douglas Coupland; his sons, Eric and Michael McLuhan; and sixteen scholars explore in this dynamic collection the many ways in which he was, indeed, right. Engaging with McLuhan’s remarkable legacy and responding to his call to participate actively in understanding technologies, Finding McLuhan offers relevant and timely insights for readers encountering him for the first time and for those re-encountering and re-evaluating him. With a robust line-up of established scholars and newer voices from different disciplinary traditions, this volume offers multiple sites of entry ranging from theories of landscape and art, aboriginal innovations and medical instruments, to practical pedagogical and rhetorical applications. It concludes with three short, insightful interviews with Douglas Coupland, Eric McLuhan and Michael McLuhan, who provide intimate glimpses into McLuhan as friend, colleague, husband, and father. 

“An exciting collection … Its authors make rich, well-researched, and consistent contributions to both long-standing and contemporary debates about McLuhan.” — Michael Darroch, Associate Professor of Media Art Histories & Visual Culture, University of Windsor & Director of IN/TERMINUS: Media, Art, and Urban Ecologies

  • Hardcover: 304 pages
  • Publisher: University of Regina Press (May 30, 2015)
  • Language: English
  • ISBN-10: 0889773742
  • ISBN-13: 978-0889773745

About the Editors 

Professor and chair of Rhetoric, Writing & Communications at the University of Winnipeg, Jacqueline McLeod Rogers has recently published in such areas as transatlantic suffrage, mommy blogging ethics and prison literature.

Tracy Whalen is an Associate Professor of Rhetoric, Writing & Communications at the University of Winnipeg where she focuses on contemporary Canadian rhetoric. She has published in the areas of rhetoric and charisma, iconicity, literary style, and embodied performance.

Catherine Taylor is Professor of Education & Rhetoric & Communications at the University of Winnipeg where she specializes in anti-oppressive education. She has published extensively on sexual and gender minority inclusive education in Canada.

The University of Winnipeg

3 Responses to “New Book Announcement: Finding McLuhan: The Mind\The Man\The Message

  1. 1 John Bessai

    Can’t wait.

  2. And I am happy to mention that my wife, Mary Pat Fallon, has a chapter in this book (co-authored with Karen Brown), “The Library as Place: New Media and New Designs for Creating Community…”

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