McLuminations 15:1 at the Marshall McLuhan Salon, Berlin – Quest for Identity in the Global Village


Embassy of Canada on Leipziger Platz

The Canadian Embassy on Leipziger Platz, Berlin

McLuminations 15:1   –   Quest for Identity in the Global Village

McLuminations 15.1

Featuring Professor Elfriede Fürsich (FU Berlin) & Professor Mark Wolfe (University of  Calgary)

The Marshall McLuhan Salon of the Embassy of Canada present a new edition of the discussion series McLuminations with Baruch Gottlieb and Steffi Winkler.

In the early 1960s McLuhan sensed the upcoming of a “global village“ as one of the big effects of the new electronic media. This idea of  a technological change fostering a social change he prefigured as a “retribalized society“ interacting within a “group consciousness“, participating in a “seamless web of interdependence“. Being essentially aware and concerned with the others was “a natural product of circuitry“ for McLuhan. So simultaneously with a common “spectator mentality“ the “feedback“ of one’s own appeal to the audience stimulates to establish an identity by merging with group or even corporate roles. Individualistic self-definition turns out as illusion in such a field of complete interrelations. Still, for McLuhan the global village makes more discontinuity, more diversity and maximum disagreement inevitable but also creative dialogue.

McLuminations, a special series of video discussion events

Initiated and directed by Baruch Gottlieb as a special series of events during the McLuhan Centennial Year 2011, McLuminations aims to elaborate in a form of lively discussions the electronic media experience. It employs archival video material of Marshall McLuhan in attempts to articulate the contours of what McLuhan calls the “in depth” participation of the inhabitants of an instantaneous electronic media environment.

Doors open: 16:30   –   The event is in English, admission is free. Please register below.Please present a valid photo-ID at the door and allow sufficient time for Embassy security. Address: Marshall McLuhan Salon, Embassy of Canada, Leipziger Platz 17, 10117 Berlin, U/S Potsdamer Platz (Source: )
Global Village quote #2

3 Responses to “McLuminations 15:1 at the Marshall McLuhan Salon, Berlin – Quest for Identity in the Global Village”

  1. 1 Steffi Winkler

    The video recording of this McLuminations Session was generously uploaded to YouTube:

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