Publishing from the Marshall McLuhan Archive with the Hybrid Lecture Player


Traces of McLuhan – A Media Sprint at the Marshall McLuhan Salon

This posting is a supplement to the previous posting just below this one, to try to better understand how this Hyrid Lecture Player technology works to create a new information mashup using materials extracted from an archive. The archive used in this case was the Marshall McLuhan Archive in the National Library & Archives of Canada (see ). To see the holdings of the McLuhan Archive, you can download a pdf Finding Aid from ……. Alex

Christina Kral & Simon Worthington

Marshall McLuhan Archive – Archive Sprint

The Hybrid Publishing Consortium (HPC) is an Open Source publishing infrastructure research group and proposes a session on ‘Publishing from Archives’ based on the Marshall McLuhan fonds in Library & Archives Canada, in Ottawa. The archive contains video, audio, manuscripts and experimental transmedia work of Marshall McLuhan himself. 
We use an Open Source tool chain of; Pando.ra (video archives), Tamboti – Heidelberg Research Architecture (collection management. Cluster Asia Europe, Heidelberg University) and (3D, GUI interface), Amara (video sub-titling. Participatory Culture Foundation) and Transpect (multi-format publishing. le-tex, Leipzig).

With this tool set we allow users to author a data enrichment layer on-top of the existing collection data, allowing the public to become archivists and share their knowledge and insights. We use the model of the Book Sprints, but instead use transmedia content (video, audio, text, annotation etc) to create a trace on the archive or a new publication.

This ‘Archive Sprint’ user layer on the archive creating a rich visual and auditory interface, secondly it leaves a new data source on the archive which is VRA, MODS meta description US Library of Congress compliant.

The objective is to allow users to move from a light experience of creating ‘playlists’, to authoring on the involved level of Wikipedia. At the same time ensuring the data structure created is machine readable and so re-usable for—visual styling, citation, annotation, distribution and metrics etc.

This project remixes a lecture given by Graham Larkin in 2011 in Berlin.

Christina Kral: As part of a transdisciplinary research team, Kral explores the future of publishing in relation to open educational technologies. In particular, Kral researches forms of communication and engagement, learning habits and routines and develops transitional platforms and encounters that push publishing beyond normal conventions. In her capacity as an artist, she explores practical utopias in form of experimental facilitation and publishing projects. She is co-creator of an educational reality game (YKON Game). She is co-founder of Betta Zine, an artistic research publication project that draws from first hand experiences with the goal to open multiple perspectives/entry points to seemingly contradictory combinations such as shopping & war, education & war. She has been awarded artist residencies & stipends at Eyebeam, Art and Technology Center in New York, the EdLab Digital Arts Residency at Columbia University, New York, the Interdisciplinary Residency in Art and Ecology in Guapamacátaro, Mexico and at SPACE in London, UK.
Simon Worthington: works on open source software infrastructures for independent publishing—realtime, transcluded, transmedia, scaleable and cloud-based. In 1994 he co-founded Mute magazine. In 2012 he founded the Hybrid Publishing Consortium as a technology research organisation to support publisher innovation and book liberation.


Traces of McLuhan – A Media Sprint at the Marshall McLuhan Salon

In late November, the Hybrid Publishing Consortium held a one day workshop at the Marshall McLuhan Salon in the Canadian Embassy in Berlin. This intense and positively stirring event brought together McLuhan scholars and software developers who all shared their views on working with and publishing from the archive. Together we mapped out these perspectives, potential needs and approaches.

The day concluded with a practical session hosted by Erich Decker and Matthias Helmut Guth from Cluster Asia Europe at the Heidelberg University. After showcasing their cross media annotation tools, they walked us through the technology, applying it to the specific case of the McLuhan archive and its video and textual content. Naturally this session could only raise awareness of what can be done and provide a feel for the workflow—it’s only just the beginning.

Hence, in early 2015 we plan, together with participants from the workshop, to complete two smaller projects that will focus on two particular works within the archive and employ the technology introduced during the media sprint. The aim will be to create small, tangible packages that can be used for educational purposes and the promotion of the archive and its content. More on that soon.

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