A Media Studies Panel: Media Literacy, Media Ecology and the McLuhan Legacy

12Nov15

Media Literacy - Classic TV commercials

“Is not the essence of education civil defense against media fallout? -” Marshall McLuhan, The Gutenberg Galaxy, 294.

Marshall McLuhan was a common influence on the fields of Media Ecology and Media Literacy during the 1960s and ‘70s. McLuhan’s Report on project in understanding new media (1960), intended as a high school media studies curriculum, led directly to the publication of Understanding Media: The Extensions of Man (1964), used by both media ecology and media literacy educators. But since then, the fields of media ecology and media literacy  have diverged, going their separate ways, seemingly with little overlap or mutual recognition, serving different student, educator and general public communities. This panel will consider the reasons for that divergence, the commonalities and differences in thinking, and whether greater mutual recognition and cooperation would benefit both communities and education in general.

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Date: November 26, 2015 at 4:30 pm

Location: The Charbonel Lounge in Elmsely Hall, 81 St. Mary Street, St. Michael’s College campus.

The panelists will include:

Neil Andersen – President of the Association for Media Literacy (http://www.aml.ca/74-2/ )

Carol Arcus – VP, Association for Media Literacy (http://www.aml.ca/1108-2/ )

Paolo Granata – McLuhan Fellow, McLuhan Centre for Culture & Technology (http://individual.utoronto.ca/paologranata/ )

Alex Kuskis – Adjunct Professor of Communication, Gonzaga University (via e-learning) (https://about.me/akuskis )

Bob Logan – St. Michael’s College Fellow + University of Toronto Physics (http://www.physics.utoronto.ca/people/homepages/logan/ )

John Pungente, SJ – Jesuit Communication Project, Regis College and St. Michael’s College (http://www.jcp.proscenia.net/index.htm )

Moderator: Arthur McLuhan – Sociology, York University

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Sponsors: The mLab (Toronto Media Lab), associated with Children’s Own Media Museum and St. Michael’s College Science Association, together with the following organizations:

McLuhan Legacy Network, Marshall McLuhan Centre for Culture and Technology, Book and Media Students Association, and the Math Union. The mLab, which grew out of the Children’s Own Museum, is co-chaired by Arthur McLuhan and Emily McLuhan who are cousins and grand-children of Marshall McLuhan.

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One Response to “A Media Studies Panel: Media Literacy, Media Ecology and the McLuhan Legacy”

  1. I don’t have your email, Alex. Anyway, someone should tell Stephanie Mc Luhan that she should make two date corrections in her “Lectures” section at her marshallmcluhanspeaks.com site:

    The date for the University of South Florida lecture should be dated 1973 or 1974, not 1970.

    To support my claim, I cite 2 books that Marshall mentions in the lecture:

    Ivan Illich’s book came out in 1971.

    Tony Schwartz’s book was published in 1973.

    Also, Marshall didn’t use the phrase “transformation theory of communication” until the 1973/74 period.

    And, Marshall didn’t discuss the tetrad publicly until 1973/74.

    PLUS, the “Man and Media” lecture was on March 6, 1975, not in 1977.


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