Marshall McLuhan Recognized as a Marketing Legend by Canadian AMA Chapter

03Dec15

Advertising is the greatest art form of the 20th century

Jeanne Beker, Joe Mimran, Luke Sklar & Marshall McLuhan Recognized as Canadian Marketing Legends

AMA Toronto, Marketing Hall of Legends

AMA (American Marketing Association) Toronto Chapter Announces Inductees for 2015 Marketing Hall of Legends

TORONTO, ONTARIO–(Marketwired – Nov. 26, 2015) – Four of Canada’s best known marketing legends – fashion icon Jeanne Beker, renowned entrepreneur Joe Mimran, research innovator Luke Sklar and the late, famed Canadian communications theorist Marshall McLuhan – are being honoured with a coveted place in Canada’s Marketing Hall of Legends.

The newest inductees were announced by the Toronto Chapter of the American Marketing Association today and will be honoured at a gala event at the Liberty Grand in Toronto on January 21, 2016.

2015 Inductees – Game Changers

“It’s an honour to welcome Jeanne Beker, Joe Mimran, Luke Sklar and Marshall McLuhan to the Marketing Hall of Legends which pays tribute to Canada’s most groundbreaking marketing influencers,” says Tania Stadnik, Chair of the Marketing Hall of Legends and President-Elect of the AMA Toronto Chapter. “Each one of this year’s inductees are game-changers who have made tremendous and lasting impact on the Canadian and global marketplace. Jeanne, Joe, Luke and Marshall have truly changed the way we imagine brands and communicate with each other,” says Stadnik.The AMA Toronto Chapter is proud and excited to see Jeanne Beker, Joe Mimran, Luke Sklar and Marshall McLuhan officially claim their place in the Marketing Hall of Legends this January,” she adds.

The Mentor – Marshall McLuhan

Known as the father of modern media studies, the late Marshall McLuhan was a progressive and controversial figure who predicted the creation of the internet 30 years before its existence. McLuhan famously coined the term “global village” in his 1962 best-seller The Gutenberg Galaxy. His groundbreaking 1964 book Understanding Media introduced one of McLuhan’s most paradigm-shifting concepts: The Medium is the Message. In today’s fast-paced, media and technology-driven world, McLuhan’s work is more relevant than ever before. McLuhan’s son Michael will accept the award on his late father’s behalf.

Read about the selection criteria, the other winners, and the AMA Marketing Hall of Legends here: http://goo.gl/zS2q5S

*****

I wondered how Marshall McLuhan would have reacted to this honour, since some of his comments on advertising are ambiguous. I asked his son Michael McLuhan for his opinion. This is his answer: These guys are honouring him for what he did for advertising, treating it as an art form, to be taken seriously. For his groundbreaking work on perception and how folks view material and are taken in by it. He would be quite thrilled”. He certainly owed a lot to San Francisco “Mad Men” Howard Gossage and Gerald Feigen – see https://goo.gl/b6nlWJ – for marketing him from being an unknown English professor from Toronto to becoming a public intellectual whose insights on communication put him on the covers of Newsweek and other mass market magazines and got him interviewed in Playboy.

For more on Marshall McLuhan and advertising, see the following previous posting on this blog: How Marshall McLuhan Helps Us Understand Mad Men, https://goo.gl/Zu78BJ 

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