McLuhan in New York – at Fordham University, Friday, October 13, 2017


(Click on image for larger view)

From Fall 1967 to Spring 1968, Canadian media theorist Marshall McLuhan spent one academic year in New York City as the Albert Schweitzer Chair of the Humanities at Fordham University, invited by John Culkin S.J., Chair of the Department of Communications at Fordham. McLuhan in New York took the city by storm. The vibrant New York intellectual and artistic vortex provided the right kind of environment to germinate McLuhan’s provocative and unconventional ideas, to capture the city’s imagination. McLuhan’s impact at Fordham was also instrumental in drawing worldwide attention to the idea that technological engagement plays a fundamental role in the structuring of human perception.

On Friday, October 13th, 2017, Fordham University, at its Lincoln Center campus in Manhattan, will host a public event with Eric McLuhan, Paul Levinson, and John Carey, to celebrate the 50th anniversary of McLuhan’s intellectual presence in New York City. The initiative’s goal is not only to pay homage to McLuhan and his intellectual legacy, but also to probe how McLuhan’s work is still pertinent to the general understanding of our media environment today. Teri McLuhan will be a special guest. Eric McLuhan will also present his latest book The Lost Tetrads of Marshall McLuhan (2017).

The “McLuhan in New York” event is presented by the Department of Communication and Media Studies at Fordham University in New York and the Book & Media Studies Program at the St. Michael’s College in the University of Toronto, in conjunction with the Estate of Marshall McLuhan.

With: Eric McLuhan, The Lost Tetrads – Independent scholar

Paul Levinson, The Omnipotent Ear – Fordham University

John Carey, The Responsive Chord – Fordham University (Clarification Addendum: Tony Schwartz is the author of The Responsive Chord; John Carey will be speaking about the book on this occasion because he wrote the Forward to the 2nd edition of the book published earlier this year. See )

Welcoming words: Jacqueline Reich, Fordham University, Paolo Granata, University of Toronto
Greetings: Teri McLuhan

Tony Schwartz, Marshall McLuhan, and John Culkin at Tony Schwartz’s famous basement studio on W 56th Street in New York, 1967

(Click on image for larger view)

Eric McLuhan, PhD, is an internationally-known and award-winning lecturer on communication and media, Dr. McLuhan has over 40 years’ teaching experience in subjects ranging from high-speed reading techniques to literature, communication theory, media, culture, and Egyptology. He has taught at many colleges and universities throughout the United States, Canada and abroad. In addition to co-authoring “Laws of Media” in 1988 and working closely for many years with his father, the late Marshall McLuhan, he has also been deeply involved in exploring media ecology and communications.

Paul Levinson, PhD, is Professor of Communication and Media Studies at Fordham University. His nonfiction books, including The Soft EdgeDigital McLuhanRealspaceCellphone, New New Media, McLuhan in Age of Social Media, and Fake News in Real Context have been translated into 12 languages. His science fiction novels include The Silk Code (winner of Locus Award for Best First Science Fiction Novel of 1999), Borrowed TidesThe Consciousness PlagueThe Pixel EyeThe Plot To Save SocratesUnburning Alexandria, and Chronica. He appears on CNN, MSNBC, Fox News, the Discovery Channel, National Geographic, the History Channel, and NPR.  His 1972 LP, Twice Upon a Rhyme, was reissued in 2010.  He was listed in The Chronicle of Higher Education’s “Top Ten Academic Twitterers” in 2009.

John Carey brings 25 years of experience in media-industry research and product development to his teaching at the Gabelli School of Business. His clients have included Google, American Express, AT&T, NBC Universal, The New York Times, Primedia, A&E Television Networks, Digitas, The Online Publishers Association, PBS, Cablevision, Rainbow Media, Scholastic and XM Satellite Radio, among others. Professor Carey has served on the advisory boards of the Adult Literacy Media Alliance, the Annenberg School For Communications and Fordham’s Donald McGannon Communication Research Center. He was a commissioner on the Annenberg Commission on the Press and Democracy, has been an invited lecturer in more than a dozen countries and has presented his research to the boards of major media companies in the United States. Before coming to Fordham, he taught at Columbia Business School and at New York University.

Fordham University School of Law, 150 W. 62nd St. New York, Room 7-119

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