Call for Papers: The Future of Reading & Media. A Bilingual Design-Meets-Science-Conference at the Münster School of Design in Germany


Location: MSD – Münster School of Design, Leonardo-Campus 6 – Münster, Germany
MSD – Münster School of Design

Date/Time:  30. November – 01. December/All Day

Keynote Speakers: Derrick de Kerckhove, Lars Elleström, Eric McLuhan and Göran Sonesson

In the era of the so-called digitalization, a variety of multimodal technologies have a great impact on the structural dimension of media and the media use of the recipient. This development has already had an enormous influence on the consumer culture, in which the relation of analog and digital media, as well as their creative, technological and sociocultural interdependence, has not been not sufficiently investigated.

So, it seems to be very important to connect aspects of design, mediality and technology with aspects of media reception to formulate productive hypotheses for academic and creative work areas. The technologization could be described as a trigger mechanism for a variety of media transformations and user dynamics, which means, that analog media are still widely spread (e.g. newspapers, magazines, books etc.) but that production methods and manners of use have changed under the influence of digitalization (e.g. digital design, digital print, digital reading, interactive apps etc.) and finally, that in some cases analog media seem to be totally replaced by digital concepts (e.g. online news portals, social media, immersive media technology, etc.).

Therefore, the different media research projects have to correlate analog and digital forms to determinate limits and possibilities of analog and digital mediality. The different topics for the conference „FURE+ The Future of Reading and Media“ are very open with an interdisciplinary character and they are addressing analog and digital strategies in modern design, recent conditions of media reception in the print sector, the influence of digital reading devices on reading processes, typography in the context of digital and user-centered design, three-dimensional media in the context of virtual reality, digital image and text overlaps of reality with Augmented Reality or finally, perceptual synchronizations of media inputs and haptic, tactile, audio-visual or proprioceptive user experiences (e.g. enhanced e-books, smartphones, interactive apps, Augmented Reality reading apps for tablets etc.).

Recent media developments refer to specialized design processes, technologies and different perceptual dynamics of the user, so that it seems to be important and necessary to focus on different cross-references for an effective understanding of recent and future media. Therefore, the conference will be a forum for an interdisciplinary discussion in the range of creativity, production aesthetics, media science and other academic and scientific sectors, which are related to design, technology and media understanding.

Topics could include or address:

* the current or new role of print in the context of digitalization

* the process of reading in the context of analog and digital media

* the impact of digitalization on typography and scripture

* the relation between text and digital media

* the limits and possibilities of display technologies for images and texts

* the cognitive and bodily processes of reception or perception of media

* the technological impact on media, communication, culture, creativity and design

* the development of methods and concepts for the understanding of analog and digital media

* the history of media understanding in the range of analog and digital media

* the anthropology, phenomenology, or semiotics of analog and digital text and image media

All talks will be 30 minutes in duration plus Q&A time. Please send an abstract with a maximum of 800 words, a title of your submission, a short biography and contact details to Prof. Dr. Lars C. Grabbe via email: The deadline is March 22, 2018. Submissions will be reviewed, applying following criteria: relevance of the topic, theoretical foundation, clarity of data, adequacy of the used method(s), and matching to the overall conference topics. The conference languages are German and English. (Source: )

Münster School of Design

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