The Medium Board Game, Based on Marshall McLuhan’s Laws of Technology


Paolo Granata top centre & media scholar Andrey Miroshnichenko opposite him with 2 students

The Medium

A Marshal McLuhan Board Game

The Medium is a board game inspired by Marshall McLuhan, a thought-provoking game and teaching aid that encourages us to become aware of the media environment. It stimulates players to escape the maelstrom by recognizing the intended functions and side effects of any medium or technology.
Presented by Prof. Paolo Granata and his students in Book and Media Studies Program at St. Michael’s College at the University of Toronto, in partnership with the School of Design at George Brown College, The Medium illustrates Marshall and Eric McLuhan’s Laws of Media: the four constant rules that govern all human innovations – enhancing, obsolescing, retrieving, and reversal into.
By playing in partners, The Medium stimulates a player’s cooperative, innovative, strategic and creative thinking skills, and it also provides a means to cultivate awareness regarding the implications of media and technology, on both individual and societal levels.
Interested persons in the Toronto area are invited to attend a Testing Night for the game on Tuesday MAY 29th, 6:00 PM at 401 Games (518 Yonge St., Toronto).
The game should be available for sale in the late summer or Fall. A notification will be posted here.


To understand McLuhan’s Laws of Media and how they can be applied to media and the kinds of insights that can be gained, see the following previous postings on this blog: 
The Laws of Media – A Conceptual Tool for Understanding Media –
Interview with Eric McLuhan on the Laws of Media –
Marshall McLuhan’s Laws of Media Applied: Photography Flips into Snapchat –
Marshall McLuhan’s 4 Laws of Media Applied to Innovation –

6 Responses to “The Medium Board Game, Based on Marshall McLuhan’s Laws of Technology”

  1. 1 Paolo Granata


    • Pensare nulla di esso!…

      “We do not stop playing because we grow old, we grow old because we stop playing!” ― Benjamin Franklin

      “Games lubricate the body and mind.” ― Benjamin Franklin

      “Games are the most elevated form of investigation.” ― Alfred Einstein

  2. 3 aron schneiderman

    A great loss
    please send price

    • Sorry, I don’t have a price for The Medium Board Game and it is not yet available for sale to the general public. When I do know I will post that information along with who it can be purchased from.

  3. 5 Alec

    Please share a link for game web page or facebook page when available.

    • I will definitely make the information available on Facebook in the MARSHALL MCLUHAN and Media Ecology Groups which I moderate. I doubt if Paolo will create a Web page for it.

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