Andrew McLuhan’s Newly Established Walk-In McLuhan Institute Service

01Aug20

Andrew McLuhan

Andrew McLuhan has embarked on an ambitious project to provide a personal information service on Marshall and Eric McLuhan and their ideas and legacy to the inhabitants of Prince Edward County and the many non-residents who travel there for recreation or a visit, the county being a popular destination for tourists and visitors. As Andrew explained it, “this is a way for me to have some kind of presence in the community, to start to tell people that I am here, what the McLuhan Institute is, who Marshall McLuhan was, to educate and to entertain to a certain extent, and to engage in a kind of mutual exploration.” This is a brave venture at a time when many place-based retail businesses and services are going online because of the pandemic and paucity of customers willing to venture into non-essential physical establishments. The McLuhan Institute is already well-positioned online on Facebook, Instagram, Twitter, Facebook, YouTube and with its own website. Good luck, Andrew!

Pop-up in Wellington looks at intersection of culture and technology

Marshall McLuhan was one of the towering intellectuals of the 20th century. His ideas on the roles of technology and media in modern culture have influenced two generations of thought, and those ideas are even more relevant in this era of near-instant communication and non-stop information. To make sense of these ideas and place them in a modern context, Marshall’s grandson, Andrew McLuhan, has created the McLuhan Institute. Andrew is a County resident and he started the Institute three years ago to continue the work of his father, Eric McLuhan, and his grandfather in their tradition. Until now, the Institute has been more of an online presence, with Andrew giving lectures or classes from grade school level to university level. Last Saturday, Andrew opened the McLuhan Institute Satellite at 291 Main Street in Wellington, establishing more of a real presence. “This is a way for me to have some kind of presence in the community, to start to tell people that I am here, what the McLuhan Institute is, who Marshall McLuhan was, to educate and to entertain to a certain extent, and to engage in a kind of mutual exploration,” said Andrew. The location was somewhat of a serendipitous find for Andrew. He was in an adjacent suite for a COVID-time haircut, when such places were allowed to reopen, and noticed this space was available for rent, and leapt at the opportunity. “I imagined opening up a satellite venue in order to bring the McLuhan message to the community, which I didn’t think I would be able to do in a more formal building for the institute for several years,” he said. The long-term plan is for Andrew to convert a twostorey barn at his home in the County to house the McLuhan Institute, a project that is several years away from being realized. Andrew believes that the County location is ideal, as it is located midway between the McLuhan Centre in Toronto—home to Marshall’s archives—and Eric McLuhan’s work in Ottawa”…
Read the rest at https://tinyurl.com/yxwledgg



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