Andrew McLuhan at “Feedback #5: Marshall McLuhan & The Arts: Global Warning!”, Museum für Kommunikation Frankfurt


Museum für Kommunikation Frankfurt

Watch the above video which is 1.5 hours in duration

Q&A Online Video Session (in English) with – ANDREW McLUHAN
and – BARUCH GOTTLIEB (curator “Global Warning”, lecturer, media artist)

Andrew McLuhan is Director of The McLuhan Institute – an organization to preserve and promote McLuhan studies. He, recently emerging as a media scholar in his own right, has been working through the libraries of his grandfather Marshall and his father Eric for many years, examining their references, their reading habits and the role books and publication played in their media theory practice .   

On this special occasion Andrew McLuhan will help us explore this vital relation between textual and digital data, between book and screen through a presentation of Marshall McLuhan’s books and the way he interacted with them as part of his process of understanding media.

The discussion will be introduced and moderated by curator of the exhibition Baruch Gottlieb and streamed on the Museum for Communication Frankfurt’s channel at as well as at The McLuhan Institute’s YouTube Channel


The above Q & A session is part of –
Special exhibition from October 6, 2020 to January 31, 2021

The exhibition #Feedback 5: Global Warning! is dedicated to an icon of pop culture: Marshall McLuhan. The Canadian technical scientist and literary historian predicted the “global village” back in 1962. From 1964 onwards, public discussion revolved around his famous statement, “The medium is the message.” He was the first to ask the question about the effect of the new media on people and thus achieved a broad response.

After the Second World War, scientists such as Norbert Wiener and Claude Shannon, he is considered the founder of IT and made the computer possible, into a future shaped by technical control. It even seemed possible to automate thinking. What has been realized and how do we experience the digitalization and globalization of our present?

The exhibition #Feedback 5: Global Warning! takes a curatorial selection of predictions by Marshall McLuhan as an opportunity for a confrontation with contemporary art. Darsha Hewitt, Christof Migone, Stephanie Syjuco and Mogens Jacobsen – they all work with new media and penetrate their influence on society with their works of art. The artists reflect on technology experiences, changes in perception and the understanding of our world through media. Is contemporary art an early warning system for society?

With expertise and creativity, McLuhan reached a large audience. He designed his texts artistically in magazines, published newsletters that were sent by letter and, above all, used television to address his media-critical messages. McLuhan has deliberately used its celebrity status to experiment in real time with a nationwide audience. Never before or since has communication science played such a public role in our understanding of technological change.

Marshall McLuhan noted the end of the rational tradition of Enlightenment humanism through the electronic information of simultaneous mass communication around the world. The new age of satellite and television meant the networking of the world into a global village. He saw people trapped in it and, with visionary power, predicted the development of new social and artistic forms. Around 80 years later, it is time to check whether these historical findings have been realized.

#FEEDBACK 5 – Global Warning! : Marshall McLuhan and the Arts, curated by Baruch Gottlieb and sponsored and supported by the Canadian Embassy in Germany and West The Hague, is a look ahead to Canada as the host country at the Frankfurt Book Fair 2021.

Museum für Kommunikation Frankfurt

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