The Medium: A Marshall McLuhan Board Game is available now



The MediuM

A Marshall McLuhan Board Game
Inspired by legendary Canadian philosopher and innovative media thinker Marshall McLuhan (1911-1980), The MediuM is a gaming experience of Laws of Media. The New Science (1988), developed by Marshall McLuhan and his son Eric McLuhan (1942-2018). Also known as “McLuhans’ Tetrad”, the Laws of Media reveal the four constant rules that govern all human innovations, four questions that can be asked in order to understand the implications that will inevitably result from any medium.

An entertaining and educational board game that stimulates players’ cooperative, innovative, and creative thinking skills.

Educational and hilarious for the novice and expert alike, The Medium is fast-paced, engaging and brainy fun that will have young and old laughing… as they learn out loud!

This game is played in teams of two or more players. Each round, one team member tries to get their team to guess the medium on the card. Clues take the form of answers to the four questions of the McLuhans’ Laws of Media. Teams move along the board when a medium is guessed correctly, pulling themselves out of the Maelstrom.

Use The Medium to analyze an artifact or human innovation from the past or present, and enjoy being the first team to escape the media Maelstrom!

  • Troubleshooting

    A thought-provoking experience that encourages us to become aware of the media environment by recognizing its unintended and invisible functions and/or implications.

  • Playable in teams or as individuals

    Ages: 14+, Playing Time: 30+ min. By playing in partners, The Medium stimulates a player’s cooperative, innovative, strategic and creative thinking skills,

  • Fully Documented

    Booklet, online tips, and expansions.
    The game can be used to analyze any medium, technology, innovation or human artifact, from the past or present.

“Break free of linear monopoly and flip into The Medium. No charade, you’ll laugh as you learn!” – Paul Levinson, author of Digital McLuhan (2001)

For more information and/or to order the game, go to

Previously announced here on May 5, 2018:

To understand McLuhan’s Laws of Media and how they can be applied to media and the kinds of insights that can be gained, see the following previous postings on this blog:
The Laws of Media – A Conceptual Tool for Understanding Media –
Interview with Eric McLuhan on the Laws of Media –

Marshall McLuhan’s Laws of Media Applied: Photography Flips into Snapchat –

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