Andrew McLuhan Offers an Enhanced Version of Media Literacy That He Calls ‘Macro Media Literacy’

03May21

Macro Media Literacy

By Andrew McLuhan

“The meaning and effect of a medium is the sum total of all its impact upon psyche and society.” [Marshall McLuhan, letter to Harry Skornia dated July 6, 1964 in ‘Letters of Marshall McLuhan’, 1987 Oxford University Press.]
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