B.W. Powe’s Talk on Marshall McLuhan at Moses Znaimer’s Ideacity Conference in 2011


B. W. Powe has his way with words – in many a milieu. He’s a poet, novelist, essayist and critic, as well as being a philosopher and university professor. He is most noted for his writings on Northrop Frye and Marshall McLuhan, who figures prominently in his professional affiliations – Powe is a fellow of the McLuhan Centre at the University of Toronto – and well as in his most recent accolade.

In July, Powe’s latest book, The Charge In The Global Membrane, was named the 2021 recipient of the Media Ecology Association’s Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology. In it, according to reviewer/poet Anna Veprinska, “Powe acts as a guide in understanding our charged present – our “immersion” in the technological, electrically connected, vibrating world.”

Powe’s ‘quickie’ Talk on the ideacity stage 10 years ago put McLuhan front and centre – and gave context to “the medium is the message” and other visionary aphorisms.

Here is BW’s presentation…