New Book Announcement – Northern Sparks: Innovation, Technology Policy, and the Arts in Canada from Expo 67 to the Internet Age

28Jun22

Northern Sparks

Innovation, Technology Policy, and the Arts in Canada from Expo 67 to the Internet Age

By Michael Century

An “episode of light” in Canada sparked by Expo 67 when new art forms, innovative technologies, and novel institutional and policy frameworks emerged together.

OVERVIEW

Understanding how experimental art catalyzes technological innovation is often prized yet typically reduced to the magic formula of “creativity.” In Northern Sparks, Michael Century emphasizes the role of policy and institutions by showing how novel art forms and media technologies in Canada emerged during a period of political and social reinvention, starting in the 1960s with the energies unleashed by Expo 67. Debunking conventional wisdom, Century reclaims innovation from both its present-day devotees and detractors by revealing how experimental artists critically challenge as well as discover and extend the capacities of new technologies.

Century offers a series of detailed cross-media case studies that illustrate the cross-fertilization of art, technology, and policy. These cases span animation, music, sound art and acoustic ecology, cybernetic cinema, interactive installation art, virtual reality, telecommunications art, software applications, and the emergent metadiscipline of human-computer interaction. They include Norman McLaren’s “proto-computational” film animations; projects in which the computer itself became an agent, as in computer-aided musical composition and choreography; an ill-fated government foray into interactive networking, the videotext system Telidon; and the beginnings of virtual reality at the Banff Centre. Century shows how Canadian artists approached new media technologies as malleable creative materials, while Canada undertook a political reinvention alongside its centennial celebrations. Northern Sparks offers a uniquely nuanced account of innovation in art and technology illuminated by critical policy analysis.

From the Preface…

“This book reveals how a uniquely Canadian story can provide a fresh angle on a well-established narrative. Northern Sparks is about the intersecting histories of technological innovation, new media arts, and government policies in Canada from the 1960s to the early 1990s. It portrays this period as an “episode of light” sparked by an intense national awakening following the international success of the media-rich 1967 world’s fair in Montréal during the nation’s centennial year. The opening
conjuncture of the arts, technology, and political consciousness elicited an exceptionally broad range of outcomes that go beyond notable artworks or new technological systems and tools. Poised as a “counter-environment” to the great powers, in Marshall McLuhan’s phrase, Canada’s unique experience of the transitional decades into the information age was grounded in a technological ethos that emphasized sensorial immediacy, embodied interaction, and improvisatory expression. This alternative ethos was situated between a pair of distinct yet inextricably bound forces, one national political and proper to Canada, the other techno-mediatic and global in scale. The unraveling of these forces by the late millennium reveals innovation itself as a complexly drawn process comprised of multiple layers with fluctuating degrees of synchronization”…

BOOK DETAILS
Paperback
Published by The MIT Press, Leonardo series
Jun 28, 2022 | 280 Pages | 6 x 9 
ISBN 9780262045001

AUTHOR

Michael Century,
a musician and media arts historian, is Professor of Music and New Media at Rensselaer Polytechnic Institute. He founded the Media Arts program at the Banff Centre for the Arts. See a detailed biography of Michael Century here: http://www.nextcentury.ca/bio.html

ENDORSEMENTS

  • “Musician and cultural theorist Michael Century delivers a virtuoso orchestration that blends and personifies a polyphony of artistic and technical expressions, site-specific experiments, and institutional rhythms in a compelling history of Canada’s impressive three decades in the crucible of culture and technology.”
    – Sara Diamond, President Emerita, Ontario College of Art & Design University (OCAD University)

  • “At a time when technological solutionism (Silicon Valley style) and collapse seem to offer the only remaining narratives after postmodernism, Michael Century’s extremely well researched book on the origins and becoming of a (truly Canadian) ‘alternative technological ethos’ is both timely and necessary. Northern Sparks is a must-read for those who wonder how artists can still participate in such a contested space.”
    – Thierry Bardini, Professor, Université de Montréal

Canada’s Expo-67 in Montreal



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