Archive for the ‘Andrew McLuhan’ Category


Museum für Kommunikation Frankfurt Watch the above video which is 1.5 hours in duration Q&A Online Video Session (in English) with – ANDREW McLUHAN and – BARUCH GOTTLIEB (curator “Global Warning”, lecturer, media artist) Andrew McLuhan is Director of The McLuhan Institute – an organization to preserve and promote McLuhan studies. He, recently emerging as […]



Paperback editions of ‘Understanding Media: The Extensions of Man.’ (photo: Andrew McLuhan) By Andrew McLuhan Some excerpts from and comments on Marshall McLuhan’s introduction to the second edition of ‘Understanding Media: The Extensions of Man’ (1966) with some information about The McLuhan Institute (Ted (revised) from TMI FBMI).  Something you may not know about, and I […]



Understanding Media Intensive is a 12-part look at media theorist Marshall McLuhan’s major 1964 work “Understanding Media: The Extensions of Man,” taught by Andrew McLuhan, Director of The McLuhan Institute. In an age where our media environment conditions and structures our reality in increasingly potent ways, Understanding Media provides important foundational knowledge on how our cultural traumas and […]