Archive for the ‘Commentary’ Category


In anticipation of Bill Kuhns’ to-be-published huge compendium of McLuhan quotes in his McLuhan Marshalling Machine: A Dictionary of Quotations, where they will be categorized by the artifact or phenomenon they refer to, I have Bill’s permission to publish samples of original McLuhan quotes from his writings, lectures, and interviews, some of which will have never […]



Andrew McLuhan Andrew McLuhan has embarked on an ambitious project to provide a personal information service on Marshall and Eric McLuhan and their ideas and legacy to the inhabitants of Prince Edward County and the many non-residents who travel there for recreation or a visit, the county being a popular destination for tourists and visitors. […]



Bill Kuhns Bill Kuhns is already known to some in the McLuhan community of interest from his book, The Post-Industrial Prophets (1971), which contains a chapter on McLuhan, and the “assembly” he did with Eric McLuhan in 2003, The Book of Probes. As an independent McLuhan scholar, he has been circling McLuhan in ever tighter-circles, all his […]



Winnipeg Today, a photo of near the “Forks,” where the Assiniboine River flows into the Red River I have been reading and seeing the phrase “Winnipeg School of Communication” for a couple of years now and never before that and I assumed that it was being used in the same sense as the Frankfurt School, […]



  A Webinar Presented by the McGill Institute for the Study of Canada 14 Oct, 2020 *** 17:30 to 19:00 Marshall McLuhan perhaps is best known for his contributions to communication theory and his precepts about the effects of technology upon culture and society. In the 1960s and 1970s – the height of McLuhan’s career as Canada’s […]



For several years I have followed the work of Douglas Coupland because he exemplifies for me the kind of artist McLuhan wrote about who has “integral awareness” because he “grasps the implications of his actions and of new knowledge in his own time” (Understanding Media, p. 65). Therefore any new book involving him, whether collaborated […]



Established in 1997 between the McLuhan Program at the University of Toronto and the Embassy of Canada in the Philippines, the Marshall McLuhan Fellowship has been awarded yearly to a recipient embodying outstanding qualities in the field of investigative journalism. Canadian embassy’s political & public affairs counselor Warren Mucci with Patricia Evangelista who was awarded […]



Media Health is a group of researchers in Montreal who “study the health applications and implications of information and communication technologies.” One of their major projects looks at “Screens and Stress,” the purpose of which they explain thus: Screens can stress us by their physical properties or by their content . Screens can also de-stress […]



From Porter, A. (1969). Cybernetics simplified. Barnes & Noble Inc. pp. v-vi Foreward This is a much needed book. It helps to build a bridge between The Two Cultures whose separation plagues C.P. Snow and many others. The very word “cybernetics” is a useful clue to the central meaning of the electronic revolution. The speed-up […]



2 tetrads and 7 pages of notes on the effects of COVID-19 by Andrew McLuhan Andrew McLuhan wisely describes humanity’s struggle against COVID-19 as a World War because he knows how his grandfather described World War III: “World War I a railway war of centralization and encirclement. World War II a radio war of decentralization […]