Archive for the ‘Future’ Category

“The electronic media haven’t wiped out the book: it’s read, used, and wanted, perhaps more than ever. But the role of the book has changed. It’s no longer alone. It no longer has sole charge of our outlook, nor of our sensibilities.” As familiar as those words may sound, they don’t come from one of […]


MyToba.ca, the Manitoba news and information service, published the following comments and a short video of Marshall McLuhan on the last day of 2016. His predictions relate to space exploration, a personalized information service not unlike a combination of Google plus Wikipedia, the unharmonious global village with its loss of secrecy, racial conflict, media as extensions of […]


“For over half a century neuroscientists have known that specific neuronal pathways grow and proliferate when used, while the disuse of neuron “trees” leads to their shrinkage and gradual loss of efficacy. Even before those discoveries, McLuhan described the process metaphorically, writing that when we adapt to a new tool that extends a function previously performed by […]


By David Houle, April 8, 2016 (Thanks to Martin Speer for sharing this article) I have often been asked how I became a futurist. A part of the answer is that, starting in my 20s, I read works by three people who, in my mind, were the greatest futurists of the last third of the 20th century: […]


This article by Marshall McLuhan was co-authored by George B. Leonard and was published in LOOK magazine, February 21, 1967, pp. 23-25. It is remarkably prescient about the changes imposed on education by new electronic media at that time (TV, radio, movies, recordings in the 1960s) and still bears lessons for educators in the digital 21st […]


Palais de L’ Electricite (Electricity Palace) at the 1900 Expo. “All media are extensions of some human faculty—psychic or physical.” —Marshall McLuhan, The Medium is The Massage In front of the Eiffel Tower the main attraction of the 1900 world’s fair in Paris was the Palais de l’Electricité. Lit with thousands of electrical lights, it […]


An excerpt from – Wikipedia & The Death Of The Expert by Maria Bustillos   –   May 17, 2011 “Learners are doers, not recipients.”—Walter J. Ong, “McLuhan as Teacher: The Future Is a Thing of the Past” Bob Stein, founder and co-director of the Institute for the Future of the Book (and co-founder, in 1984, of […]


(The photograph above was taken by Josephine Smith in 1945 when Marshall McLuhan was 34 and teaching at Assumption College, now part of the University of Windsor; it was restored by the McLuhan Estate in 2012 and is copyright.) The Australian literary quarterly Island magazine (Issue 140) has just published a 6,000 word edited excerpt, abstracted from […]


Kate Harrison, Island Marketing, 12.03.15 A previously unpublished manuscript by Marshall McLuhan – the founding father of modern media communications theory – has been uncovered. Written in 1976, with Robert K. Logan, the manuscript titled “The Future of the Library: An old figure in a new ground”, was to be the culmination of McLuhan’s work on […]


“World War III is a guerrilla information war with no division between military and civilian participation.” – Marshall McLuhan (1970), Culture is Our Business, p. 66. The Digital Arms Race: NSA Preps America for Future Battle By Jacob Appelbaum, Aaron Gibson, Claudio Guarnieri, Andy Müller-Maguhn, Laura Poitras, Marcel Rosenbach, Leif Ryge, Hilmar Schmundt and Michael Sontheimer Normally, […]