Archive for the ‘Laws of Media’ Category

Elisha Otis free-fall safety demonstration in 1853 Posted to the MEA listserv on March 23, 2017 by Robert Logan:- “Here is an item that appeared in this morning’s Toronto Globe and Mail newspaper in Canada:  ‘MOMENT IN TIME The first elevator installed March 23, 1857: Like most entrepreneurial inventors, Elisha Otis was a bit of […]


  “The true masterwork of Marshall McLuhan.” —Douglas Rushkoff Marshall McLuhan was the visionary theorist best known for coining the phrase “The medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas […]


Artist Harry Clarke‘s 1919 illustration for “A Descent into the Maelström” by Edgar Allan Poe From Arthur Kroker’s Technology and the Canadian Mind: Innis/McLuhan/Grant (1984), p. 62 : “The essential aspect of McLuhan’s technological humanism is that he always remained a Catholic humanist in the Thomistic tradition: one who brought to the study of technology and culture […]


Anthony Wachs’ new book has been published and is shipping:- By Anthony M. Wachs November 2015 | paper | ISBN 978-0-8207-0487-6 Publisher: Duquesne University Press Book Information: “The medium is the message,” and we now live in a “global village” — much of Marshall McLuhan’s significant contributions to communication theory has been reduced to these well-known aphorisms. […]


Marshall McLuhan’s collaboratively-written books, especially the ones published after his death in 1980, do not receive the review and critical attention they deserve, which needs to change. Therefore it was a pleasure to read the following Kirkus Review which, though short, is well-considered, which was published in print in 1989 but only online in 2012. […]


By Anthony M. Wachs November 2015 | paper | ISBN 978-0-8207-0487-6 Publisher: Duquesne University Press Book Information: “The medium is the message,” and we now live in a “global village” — much of Marshall McLuhan’s significant contributions to communication theory has been reduced to these well-known aphorisms. And while these catchphrases do indeed capture certain aspects of […]


Marshall McLuhan With Wilfred Watson at Tony Schwartz’s Studio in 1968 Huffduffed by transpondency on November 17th, 2014 In his 1970 book, From Cliché to Archetype (Viking, NY ISBN 0-670-33093-0), Marshall McLuhan, collaborating with Canadian poet Wilfred Watson, approached the various implications of the verbal cliché and of the archetype. One major facet in McLuhan’s […]


Vintage black typewriter and old white phone Marshall McLuhan believed that old technologies, especially media technologies, become art forms, that their obsolescence does not spell the end of them, but that they are reconfigured and repurposed. That is why there are collectors of telegraph equipment, old telephones, radios, TVs, old computers, and yes – antiquarian […]


There has been a recent sometimes heated discussion on the Media Ecology Association’s listserv  about the value and applicability of Marshall and Eric McLuhan’s Laws of Media (LoM). As in the past, some media scholars value and apply the LoM in their teaching and writing, while others either willfully or otherwise misunderstand them, do not […]


In Laws of Media (1988) and The Global Village (1989), published posthumously, Marshall McLuhan summarized his thinking about technology in a concise tetrad of media effects. The tetrad is an analytical tool for considering the effects on society of any technology/medium, artifact, or idea (put another way: a means of explaining the social processes underlying the adoption of […]