Archive for the ‘Marketing’ Category

Howard Luck Gossage (1917 – 1969) “People don’t read ads. They read what interests them. Sometimes that’s an ad.” — Howard Luck Gossage Marshall McLuhan in San Francisco 1965 Here is SF Chronicle columnist Herb Caen’s August 12, 1965 account of Professor Marshall McLuhan’s San Francisco visit where a McLuhan festival was taking place. I went to […]

Media Theorist Marshall McLuhan & The Timothy Leary Message By Bill Ferster     –     May 6, 2017 In his great new book, The Attention Merchants, Tim Wu tells the story about how Timothy Leary’s famous message on LSD, “Turn On, Tune In, Drop Out” became so viral during the 1960s, thanks in large […]

Saturday Review Cover – March 18, 1967 By Jefferson Pooley WHEN MARSHALL MCLUHAN published Understanding Media in 1964, the Cambridge-trained literary scholar was not well known, even inside the academy. By 1967, he was on the covers of Newsweek and the Saturday Review, and the subject of an hourlong NBC documentary, all in the same month. […]

Media Ad-vice © The Estate of Marshall McLuhan Media Ad-vice: An Introduction by Marshall McLuhan Director, Centre for Culture and Technology, University of Toronto Customer in antique shop: “What’s new?” Professor Key has helped to show how the deceits of subliminal advertising can be a means of revealing unexpected truth: the childlike faith of the ad agencies […]

Jeanne Beker, Joe Mimran, Luke Sklar & Marshall McLuhan Recognized as Canadian Marketing Legends AMA (American Marketing Association) Toronto Chapter Announces Inductees for 2015 Marketing Hall of Legends TORONTO, ONTARIO–(Marketwired – Nov. 26, 2015) – Four of Canada’s best known marketing legends – fashion icon Jeanne Beker, renowned entrepreneur Joe Mimran, research innovator Luke Sklar […]

The Gossage Gallery – Howard & Friends Howard’s final bit of practical magic is the magic of connection – and it’s one we can all practice. It’s what happens when people connect and do what people do – laugh, talk, share, and make something happen. Howard was always looking for like minded people to raise […]

The final TV episode of Mad Men, set in the revolutionary decade of the 1960s, will be broadcast on AMC this evening. Whether you liked and watched it or not, as I did, since its premiere on July 19, 2007, the series received huge critical praise for its acting, writing and historical accuracy, winning 15 […]

This article from Marketing, the “Advertising, Media & Public Relations” magazine of Canada since 1908, was published on the centenary of Marshall McLuhan’s birth.  It’s true that Marshall McLuhan’s ideas are of special interest to these professions of persuasion and selling, however I have no idea why this writer calls these key McLuhan ideas “predictions”. […]

Announcement for the Dew-Line Newsletter The Marshall McLuhan DEW-Line Newsletter was “an early warning system for the changing age we live in”. It was issued by media theorist, commentator and critic Marshall McLuhan [between 1968 and 1970], and included several loose-leaf facsimile papers on the nature of media, society and advertising, loose-leaf reproduced advertisements, and typographic experiments. […]

Commentary: Propaganda Ends Where Dialogue Begins Written By Allie Schulz  May 26, 2013 A Facebook timeline encompasses many facets of human life. Facebook is a place where we go to record events, emotions, and things we find relevant or entertaining. We can see everything unfold on Facebook- birth, death, marriage, divorce. While reading about both meaningful […]