Posts Tagged ‘advertising’

Media Ad-vice © The Estate of Marshall McLuhan Media Ad-vice: An Introduction by Marshall McLuhan Director, Centre for Culture and Technology, University of Toronto Customer in antique shop: “What’s new?” Professor Key has helped to show how the deceits of subliminal advertising can be a means of revealing unexpected truth: the childlike faith of the ad agencies […]


The advertisement below that features a picture of Marshall McLuhan is published in the first section of today’s print version of the Toronto Globe & Mail newspaper. It was placed there by the the AMA (American Marketing Association) Marketing Hall of Legends for their Jan. 21 Gala, which I guess is when they induct the […]


Jeanne Beker, Joe Mimran, Luke Sklar & Marshall McLuhan Recognized as Canadian Marketing Legends AMA (American Marketing Association) Toronto Chapter Announces Inductees for 2015 Marketing Hall of Legends TORONTO, ONTARIO–(Marketwired – Nov. 26, 2015) – Four of Canada’s best known marketing legends – fashion icon Jeanne Beker, renowned entrepreneur Joe Mimran, research innovator Luke Sklar […]


The Gossage Gallery – Howard & Friends Howard’s final bit of practical magic is the magic of connection – and it’s one we can all practice. It’s what happens when people connect and do what people do – laugh, talk, share, and make something happen. Howard was always looking for like minded people to raise […]


The Mechanical Bride: Folklore of Industrial Man (1st Ed.: The Vanguard Press, NY, 1951)[1] is a pioneering study of popular culture by Herbert Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts.[2]McLuhan’s interest in the critical study of popular culture was influenced by the 1933 book Culture and Environment by F.R. Leavis and Denys […]


The final TV episode of Mad Men, set in the revolutionary decade of the 1960s, will be broadcast on AMC this evening. Whether you liked and watched it or not, as I did, since its premiere on July 19, 2007, the series received huge critical praise for its acting, writing and historical accuracy, winning 15 […]


This new edition is in paperback format and is published by Wipf & Stock of Eugene, Oregon, with a Foreward by Eric McLuhan. This is from the Author’s Note to the original edition, published by McGraw-Hill in 1970 in hardcover: This book is not about ads, but about our time. However, if some archaeologist in some […]


Marshall McLuhan was fascinated by advertising in all its forms, though his opinion of it was ambiguous at best; likewise, advertisers and marketers were fascinated by McLuhan from the start of his prominence. San Francisco’s “Mad Man” advertising guru Howard Gossage had a strong influence in making McLuhan’s ideas known during the 60s (see earlier […]


Twentieth-Century VOX: Marshall McLuhan & the Mechanical Bride (9/2012) All of which makes McLuhan’s first book, The Mechanical Bride: Folklore of Industrial Man, a study of advertising published by the distinguished independent house Vanguard Press in 1951, so strong a marker in his own story, and so captivating today: hilarious, threatening, inspiring, scary for the world it […]


The Marshall McLuhan DEW-Line Newsletter was “an early warning system for the changing age we live in”. It was issued by media theorist, commentator and critic Marshall McLuhan [between 1968 and 1970], and included several loose-leaf facsimile papers on the nature of media, society and advertising, loose-leaf reproduced advertisements, and typographic experiments. DEW-Line is an acronym for […]