University of Toronto McLuhan Coach House Open House

28Dec11

U of T McLuhan Coach House Institute

Doors open for visitors to see place where prominent Canadian held seminars

McLuhan100 invites everyone to visit and take a tour of the McLuhan Coach House. In honour of the centenary of Marshall McLuhan, the University of Toronto has launched a capital campaign to restore and reactivate this important heritage site. U of T created the Centre for Culture and Technology in 1963 to acknowledge McLuhan’s contributions and influences in the field. By 1968, McLuhan’s friend and colleague, President Claude Bissell, provided the space as a dedicated space for the centre. The building known as the “Coach House” was chosen because of its proximity to McLuhan’s own college (St. Michael’s) and because of its sustainability as a permanent home close to the University’s central administration. 

Event information:
2011 marks the centenary of Marshall McLuhan’s birth. Marshall McLuhan grew into a literary and media icon of extraordinary renown, and is considered to be one of the most influential Canadians. He worked at the intersection of culture and technology – the very foundation of Toronto’s mushrooming power in digital media, and did so in ways that only later became mainstream. No figure is more universally associated with the rise of media and our transformation into a digital society. Only we in Toronto can claim McLuhan and his role in the emergence of our great international city. Visitors to the Coach House will be treated to special tours of the space where Marshall McLuhan conducted his legendary Monday night seminars – Toronto’s original idea incubator.

Open: Saturday: 10 a.m. to 5 p.m. Last admittance to building: 4:30 
Sunday: 10 a.m. to 5 p.m. Last admittance to building: 4:30 
Where: 39a Queen’s Park Cres, Toronto
For more information, 
call: 416-978-7026 
or visit: www.mcluhan100.ca

Publication Date: 2011-12-18
Story Location: http://tinyurl.com/cm2hmn6

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