Inspirational motivational quote. We don't see things the way they are. We see them the way we are. Simple trendy design.    Dennis Gallagher

With more presidential television debates looming I am reminded of what Marshall McLuhan, the media ecologist, wrote about the influence of television on our first televised debates in 1960 and their influence on our politics. To try to explain the nature of television and its effect on viewers, he christened TV a “cool” medium and only “cool” laidback personalities did best on the cool medium of TV.  “Hot” personalities were unacceptable on TV.  He stated a “hot” personality is to say that anybody whose appearance strongly declares his role and status in life is wrong for TV.

Nixon looked classifiable and viewers felt uncomfortable with his TV image.  The viewer says uneasily, “There’s something about the guy that isn’t right.”  Furthermore, “Kennedy did not look like a rich man or like a politician,” McLuhan wrote.  Kennedy “presented a not too precise or too ready of speech so as “to spoil his pleasantly tweedy blur of countenance and outline.”

JFK, sun tanned and rested from his compound at Hyannis, armed with his blurred ample hair falling over his forehead, aided by easy humor, and a great smile charmed TV viewers in the debate. Nixon got a haircut for the debates, probably wanting to look “clean cut” with lowered ears, fine upstanding and real American. That high definition image did him no good on the cool medium of TV.  On top of that, he had a cold and sweated profusely during the debate.

JFK’s dad told him to “Look at the camera, don’t look at Nixon, he’ll never vote for you. Look at the voters behind the camera, they are the ones who count.” Great advice, Joe. Nixon instead looked at Kennedy not the voters with his dark brooding eyes that stared blankly at times. All that did not help him on the medium of television.

Those who watched the debate on TV thought Kennedy with his visually less well-defined image and nonchalant attitude won the debate. Those who listened to the debate on radio, however, gave Nixon the win. His hot personality and deep radio voice won it for him on the “hot” medium of radio. “I am not a crook.”

The hot personality of Donald Trump should be sinking him according to the McLuhan theory of hot and cool personalities on TV.  And Hilary is a more blurred image that should help her on TV.  A grandmother, secretary?

So how did Trump break the McLuhan theory of hot personalities flopping on the cool television medium?

We must look to McLuhan’s fellow media ecologist, Neil Postman, whose message on the back of his book, Amusing Ourselves to Death, 1985, shares that “Television has conditioned us to tolerate visually entertaining material measured out in spoonful’s of time, to the detriment of rational public discourse and reasoned public affairs”. Postman alerted us to what, in my view, is happening with the media in this election. There are “ready and present dangers and offers compelling suggestions as to how to withstand the media onslaught.” 

Trump breaks the mold because he is a television entertainment personality. Was Trump on TV more than another movie television president, Ronald Reagan? Trump’s “You’re fired,” and Reagan’s “Bonanza” land with a twenty mule team inoculated Americans with years of television entertainment. Hilary does not have that advantage. Watch out, Democrats. And Richard Lanham in his book Economics of Attention shows us that our attention span has shortened dramatically.  No four hour Lincoln-Douglas debates here ever again. TV creates bottled celebrity and machine made fame.

In the final chapter of his book, Postman muses that culture can whither in two ways. Orwellian-culture becomes a prison.  Huxleyan-culture becomes a burlesque. Postman adds that “entertainment is the supra-ideology of all discourse on television.” Entertainer Trump is doing well on his medium, television.  This presidential campaign season shows us that we have already turned over politics, education, religion, and journalism to the show-business demands of the television age. 

The final paragraph in Postman’s book might be warning us about this election cycle as it describes what is happening to America.   Huxley believed like H. G. Wells that we “are in a race between education and disaster,” and he wrote continuously about the necessity of our understanding the politics and epistemology of media.  For, in the end, he was trying to tell us that what afflicted the people in Brave New World was not that they were laughing instead of thinking, but that they did not know what they were laughing about and why they had stopped thinking.”

Is it too late for us to figure out how media shapes our lives and politics and ways, in which we can, in turn, reconfigure them to serve our highest goals as a media savvy nation?

Source: North Denver Tribune, 

About the author Dennis Gallagher:


Sister Angela Ann Zukowski. Sister Angela Ann Zukowski

(Click on any image for expanded view)

The 2016 Medium and the Light Award

The recipient of the sixth annual Medium and the Light Award, in recognition of the religious dimensions of the life and work of Marshall McLuhan, was presented on Sunday, October 16 in Toronto at the closing Gala Awards Dinner of the international conference, The Toronto School: Then, Now, Next held at the University of Toronto.

Sister Angela Ann Zukowski,  MHSH (Mission Helpers of the Sacred Heart), D. Min., a longtime media practitioner, entrepreneur, scholar and educator in Catholic communications, is the recipient of this year’s Award.  She is  Director of the Institute for Pastoral Initiatives and Associate Professor in the Dept. of Religious Studies, founder of the world wide Virtual Learning Community for Faith Formation at the University of Dayton.   Sr. Angela Ann uniquely served as mentor/academic advisor to the last (2015) recipient of the Medium and the Light Award, the late Richard J. Osicki and as mentee of the first (2011) recipient of this award, the late Fr. Pierre Babin, omi through her desire to re-imagine his Symbolic Way in light of the digital culture.  This was at least in part fulfilled by her collaborative work with Fr. Babin in The Gospel in Cyberspace: Nurturing Faith in the Internet Age (2002) which culminated her 12-year association with his Centre for Research in Education and Communication (Crec Avex) in Lyon, France.  Sr. Angela Ann is receiving the Medium and the Light Award particularly for her long and courageous exploration of a theology of communications that probes how media technologies may be more effectively used in faith formation to understand the Gospel in a digital age.


Sister Angela Ann Zukowski & Howard Engel

In her acceptance speech, Sr. Angela Ann spoke passionately without notes out of gratitude for her collaborative friendship with Fr. Babin and, by extension, with Marshall McLuhan whom Fr. Babin knew and interviewed personally.  In light of their insights on the effects of media technologies on human beings, she also posed a challenge to all in attendance to once in a while become untethered to those technologies.  They have a tendency to tie people down and even enslave them by their mesmerizing power.  This is only true to the extent that people let themselves be so enslaved.  She remarked that she invites her own students to go technology free and once they try it they want more time for silence, reflection and meditation.

The Award is given annually by The Marshall McLuhan Initiative at St Paul’s College, University of Manitoba, Winnipeg, Canada.  The University of Manitoba is Marshall McLuhan’s first post-secondary alma mater.  He earned the Gold Medal in Arts for 1933 and an M.A. in English literature (1934).

The inaugural award, in 2011, was presented to the late Fr. Pierre Babin, omi (1925-2012), in Lyons, France. The unique Medium and Light obelisk statuette representing the award was unveiled by Dr. Eric McLuhan during Toronto’s McLuhan Centenary celebrations that summer. Originally conceived by the late Director of the Marshall McLuhan Initiative, Richard J. Osicki (1946-2012), and inspired by the book The Medium and the Light: Reflections on Religion by Marshall McLuhan and edited by Eric McLuhan and Jacek Szklarek (1999) was designed by The Initiative in collaboration with artist Matthew McMillan of Prairie Studio Glass, Winnipeg who uniquely recreates the glass obelisk each year.

The 2012 award was presented to Dr. Thomas W. Cooper, the distinguished professor of communications at Emerson College in Boston during the international conference “McLuhan: Social Media Between Faith and Culture” held at the University of St. Michael’s College in the University of Toronto.

The 2013 award was presented to none other than Dr. Eric McLuhan, world-renowned author, lecturer and prober into all things media ecology, during the 50th Anniversary of the Opening of McLuhan’s Centre for Culture & Technology, University of Toronto.

The 2014 award was presented to Fr. John J. Pungente, S.J.  and The Jesuit Communication Project (JCP) which he directs, both internationally known and award winning media literacy leaders  on the occasion of JCP’s 30th anniversary and the 50th Anniversary of the publication of Marshall McLuhan’s seminal work, Understanding Media during the Media Ecology Association’s Convention in Toronto.

The 2015 award was presented posthumously to the late Richard J. Osicki (1946-2012), journalist, broadcaster, media educator and explorer in search of a theology of communications through his Master’s thesis on McLuhan and Canadian Jesuit theologian Bernard Lonergan and first director of The Marshall McLuhan Initiative  on Sunday, October 18 in Hanley Hall, St. Paul’s College, University of Manitoba,  at the McLuhan’s Faith and Works Conference, jointly held by the Initiative and the International Institute for the Study of Technology and Christianity, Wheaton, Illinois, on the 100th anniversary of the McLuhan family’s move to Winnipeg in 1915.

Howard R. Engel

2016-medium-and-the-light-award-saaz-pink The Medium & the Light Award

For nearly fifty years, Heritage Toronto’s Plaques and Markers Program has officially remembered key people, places and events which have shaped the city we live in today. From 20th century skyscrapers, to the sites of former aboriginal villages, to the city’s first Chinatown, the range of possible plaque subjects has been as diverse as Toronto’s history itself. Current plaques can be viewed on the Heritage Toronto Exploration Map!


Click on the image for an expanded view on all photos


Assembled audience inside the Coach House for the Heritage Toronto McLuhan Centre Plaque unveiling, October 12, 2016 at 2 noon


Dr. Seamus Ross, Interim McLuhan Centre for Culture & Technology Director, opening remarks


Tyler Greenleaf, Heritage Toronto


Dr. Robert (“Bob”) Logan, Emeritus Professor & McLuhan collaborator

Immediately to his right, sitting down, is Gwendolyn McLuhan, Marshall McLuhan’s grand-daughter


Kristyn Wong-Tam, City of Toronto Councilor


Dr. Meric Gertler, President of the University of Toronto 


David Mulroney, President of the University of St. Michael’s College


Michael McLuhan, son of Marshall McLuhan & McLuhan Estate manager


The plaque, to be affixed to the outside of the Coach House

A Short History of the McLuhan Centre for Culture & Technology, informally known as the Coach House


On October 24, 1963, John Kelly, president of St. Michael’s College, and Claude T. Bissell, president of the University of Toronto, together decided to establish the Centre for Culture and Technology. The Centre became McLuhan’s office in the English Department at St. Michael’s College.

Beside McLuhan himself, the early members of the Centre included Allen Bernholtz (Architecture), Drs. Daniel Cappon and E. Llewellyn-Thomas (Medicine), B. M. Carpendale and Arthur Porter (Engineering), W. T. Easterbrook (Political Science), Carl Wilson (Psychology), Harley Parker (Design, Royal Ontario Museum) and Ed Rogers (Anthropology). Seminars, workshops, lectures and other events were held regularly wherever space was available.

While McLuhan was at Fordham University during 1967 and ’68, Professor Arthur Porter, the acting director of the Centre, obtained the Coach House for McLuhan’s Centre. Upon McLuhan’s return from New York, the Centre moved into its new home at 39A 39A Queen’s park Crescent East. Former and future students, visiting teachers and scholars, researchers, people with interesting ideas or proposals for joint work or just curious tourists stopped by the Program.

Through the 1970s, McLuhan’s famous Monday Night Seminars filled the main seminar room at the Centre. A dynamic community was formed during those seminars, a community remembered fondly by many participants who return to the Coach House today to visit and reminisce. The seminar room remains visually dominated by the stunning mural, Pied Pipers All, by Canadian artist René Cera, a gift to the McLuhan Program from McLuhan’s widow, Corinne McLuhan.

Following Marshall McLuhan’s death, on New Year’s Eve 1980, the University of Toronto closed the Centre, but following a tremendous worldwide outcry, the McLuhan Program in Culture and Technology was reopened. Literacy scholar and OISE professor David Olsen became the first director.

In the summer of 1994, the McLuhan program joined the Faculty of Information Studies as a distinct research and teaching unit. From its base at the historic Coach House on the east campus, the McLuhan Program continued to engage in its explorations into the nature and effects of technologies on culture.

1994 – Present

In 1994, The McLuhan Program in Culture and Technology became a research and teaching unit of the University of Toronto Faculty of Information. The Faculty of Information is a professional graduate faculty of the University of Toronto and the home of a broad-based group of information professionals. FI offers two degree programs: a doctoral program (Ph.D.) and a Master of Information Studies program (M.I.St.) with three specializations: archival studies, information systems, and library and information science. Graduates work in a wide range of information settings as librarians, information systems specialists, web designers, educators, archivists, researchers, records managers, and information consultants. The iSchool also offers a (MMSt) Museum Studies Program.

In 2009, the iSchool, also known as the Faculty of Information at the University of Toronto, launched the Coach House Institute (CHI) as a clearly defined research unit under which the McLuhan Program in Culture and Technology now operates. The move recognizes the broad mandate of the CHI, facilitates its governance, management and oversight within governing UofT practices, and enables the CHI to make a significant contribution to the Faculty’s intellectual presence within the University.

On May 31, 2016 the Coach House Institute was officially renamed the McLuhan Centre for Culture and Technology. Source: )


McLuhan Centenary Fellow Paolo Granata, Conference Chair Extraordinaire, in Front of the Coach House (photo by Romi Levine) (Click on any image for a closer view)

Conference brings influential media thinkers back into the spotlight (and it’s about time!)

Toronto has its fair share of cultural icons. Today, it’s Drake – our chart-topping, Raptors-loving rap superstar whose nickname for Toronto, “the 6ix,” has become a part of our daily lexicon.

In the 1960s, it was a group of forward-thinking intellectuals led by Marshall McLuhan, one of University of Toronto’s most famous professors. He became a celebrity as his ideas on mass media, culture and technology attracted fans like John Lennon, Woody Allen and Pierre Trudeau. 

A heritage plaque dedicated to McLuhan was unveiled Wednesday at the coach house where he taught and hosted discussions for much of his career. The building is now called the McLuhan Centre for Culture and Technology.
Starting today [October 13] , the McLuhan Centre, which is part of the Faculty of Information, will be launching a series of events that explore the value and importance of McLuhan and the famed group of intellectuals who were called the Toronto School of Communication. The McLuhan Centre hopes to spark a conversation that will inspire a new generation of thinkers with a three-day conference called Toronto School: Then, Now, Next.


“McLuhan famously broke and transcended boundaries – between disciplines, between academia and popular culture, between the local and the global,” said U of T President Meric Gertler at the unveiling event.
 “But he was rooted here, among colleagues from a range of disciplines, in what would become known as the Toronto School of Communication – a brilliant talent-cluster that helped accentuate U of T’s position as a world-leading centre for creativity and leadership in the humanities,” he said.
 Also in attendance was McLuhan’s son, Michael, who said that what keeps his father “relevant and marvelous today” are the people who continue to debate and discuss McLuhan’s ideas.
“[The conference] just speaks to the far reach that he has all over the world, not just here in the city of Toronto,” he said.
McLuhan along with Harold Innis, Eric Havelock, Northrop Frye and musician Glenn Gould formed the Toronto School of Communication, which forever changed how we view our relationship with media and technology.  The three-day conference, which starts today, features guests and speakers from 21 different countries. “We are really building a community around the label of the Toronto School,” says Paolo Granata, McLuhan Centenary fellow and conference chair. 
McLuhan’s insights have never been more relevant than they are today, says U of T alumna and editor of The Toronto School of Communication Theory, Rita Watson. His ideas eerily foreshadow our Internet-obsessed culture and the rise of social networks. “He predicted a crisis in the modern era as literate ‘mentalities’ that had evolved in literate cultures tried to integrate the effects of electronic media,” says Watson, who will be speaking at the conference. McLuhan knew electronic media would change our lives, says Granata. “This kind of network is where the ideas come from. It’s where innovation comes from,” he says. 
2010_16_3, Thu Mar 25, 2010,  1:45:37 PM,  8C, 1798x1740,  (3066+5502), 125%, Default Settin,  1/60 s, R47.8, G28.6, B55.0

(Marshall McLuhan at U of T in 1973, UofT archives)

The Toronto School conference is also an opportunity to give a voice to a more diverse group of media theorists. “A lot of young women are involved in this conference as student volunteers or as panelists,” says Emma Findlay-White, a fourth-year student at Victoria College in book and media studies and the conference’s volunteer coordinator. “There’s a lot of different ways women are getting their perspective and views out there. It’s important that we’re changing the role women play in media.” And change is good for the Toronto School. 

“We are at the McLuhan Centre not to say what McLuhan said,” Granata says. “We are here to do what McLuhan did: foster conversation, participation, foster the awareness about how we can look at the contemporary world.” (Article source: )    –    Read more about the McLuhan Centre 


Click on image to expand.

The Toronto School Conference, Oct 13 – 16, 2016;  A subset of the over 330 who attended; In front of Victoria College, U of Toronto . Seen in the photograph in no special order are: Elena Lamberti, Michael McLuhan, Luigi Ferrara, Anne MacLennan, Joshua Meyrowitz, Daniel Paré, Derrick de Kerckhove, Dominique Scheffel-Dunand, Phil Rose, Twyla Gibson, Davide Bennato, David Nostbakken, Mark Stahlman, Paolo Granata, Mario Pireddu, Emma Findlay-White, Penny Johnson, Steve Hicks, Gary Genosko, Adam Pugen, Alexander Kuskis, Leona Seely, Malcolm Dean, Paul Farrelly, Bob Rodgers, Howard Engel, Sister Angela Ann Zukowski, Agnes Kruchio, et al. Student Helpers in blue T-shirts.



Harold Innis Reflects: Memoir & WWI Writings/ Correspondence

Edited by William J. Buxton; Michael R. Cheney & Paul Heyer –Foreword by Anne Innis Dagg

Offering fresh insight into the early life of Harold Adams Innis (1894-1952), this volume makes available a number of previously unpublished writings from the renowned Canadian economic historian and media scholar.

Part I, Innis’s autobiographical memoir, chronicles his farm-based family background, early education, military service during World War I, and the beginnings of what would become a distinguished academic career. Part II features a selection of correspondence during his military service, revealing both the pain and perceptions derived from that experience, and other war-related writings. It also includes “The Returned Soldier,” a detailed piece of research and a compassionate plea to recognize how the aftermath of the Great War would affect those who served as well as the individuals and institutions on the home front. Years before the term “post-traumatic stress disorder” was coined, Innis was acutely aware of the condition and suggested ways in which it might be treated. Other war-related items included are Innis’s first published article (dealing with the economics of the soldier) and a draft speech composed in the fall of 1918. All original materials have been extensively annotated to provide context for the contemporary reader and researcher. 

Rowman & Littlefield Publishers   –   Pages: 260Size: 7 1/2 x 10 1/2

 978-1-4422-7399-3 • Hardback • October 2016 • US $95.00 • CDN $124.00
978-1-4422-7400-6 • eBook • October 2016 • $94.99 • CDN $99.70
The price is high, especially in Canada, as is the case with academic books these days. There is nothing on media scholarship here, so the book will appeal to those wanting to better understand the University of Toronto scholar who first produced the early Canadian economic staples research and only late in life turned to communication scholarship, helping establish the foundations for a new academic field.

Harold Innis canoeing on the Peace River, 1924

marshall mcluhan

McLuhan at New York University on June 14, 1966. (AP Photo/John Lindsay)
What’s Next for the University of Toronto’s Centre for Culture and Technology?

The Toronto School: Then, Now, Next International Conference, Toronto, October 13-16, 2016 

The Toronto School: Then, Now, Next International Conference is one week away, and there is an incredible line-up of free events, open to the public. Join us, and take part in the most exciting initiative we have ever organized. Register soon. It’s free, but seats are limited and will go to registrants first.

1.                                                                                                    mm_coachhouseplaqueWednesday OCT 12, 12 PM

TORONTO HERITAGE PLAQUE UNVEILING – Please join us at the McLuhan Centre for Culture and Technology for a historic day: unveiling a heritage plaque dedicated to Marshall McLuhan and the Toronto School of Communication, in the Coach House building.
With Kristyn Wong-Tam, City Councillor, Prof. Meric Gertler, President, University of Toronto,Michael McLuhan, among other speakers. Light refreshments will be provided.

2. Wednesday OCT 12, 6:30 PM


Lecture by Domenico Fiormonte, University of Roma 3.    Moderator: Paolo Granata
This lecture, in English, offers a critical introduction to the core technologies underlying the Internet from a humanistic perspective. Entrance: free.
Italian Cultural Institute, 496 Huron Street, Toronto. 

3. mcluhanoncampusThursday OCT 13, 5:30 PM 
A Lectio Magistralis and a Multi-Media Exhibition
Explore the development of Marshall McLuhan’s theories in the context of his academic and personal life at St. Michael’s College.

UNVEILING, “PIED PIPERS ALL” painting by René Cera.

LECTIO MAGISTRALIS by PAUL ELIE –  The Makings of a Spirituality of Technology: Glenn Gould, Marshall McLuhan, and “Electronic Participation”. Reception to follow.
FREE EVENT OPEN TO THE PUBLIC, (registration required)
Canada Room, Brennan Hall
St. Michael’s College, 81 St. Mary Street, Toronto

4. Saturday OCT 15, 8:30 PM
GLENN GOULD & THE TORONTO SCHOOL   –   WORDS, MUSIC, IMAGES                                                                                                
Alliance Française, 24 Spadina Road, Toronto
5. Saturday OCT 15, 7:30 PM 
Fisher Rare Book Library, 120 St George St, Toronto
6. Saturday OCT 15, 7:30 PM
McLuhan Centre for Culture and Technology
39A Queen’s Park Crescent East, Toronto

7.                                                                                                    rethinking-global-village


With Josh Basseches, Karen Carter, Rita Davies, Gail Lord, Namugenyi Kiwanuka, Mark Surman
Curated by David Nostbakken. Chair: Gail Lord

Sunday OCT 16, 5:30 PM
Isabel Bader Theatre, 91 Charles Street West, Toronto (FREE EVENT)

This Town Hall Meeting enthusiastically throws open the door to the city. The City will be the “Toronto School” classroom for the evening. Here members of the class will explore the influences of soft power in civic discourse, cultural change and collective intelligence. For the last year the McLuhan Centre for Culture and Technology has been engaged in a community building exercise of consultations, Monday Night Seminars, workshops, labs and salons under the banner of “City as Classroom”. These activities and the Town Hall Meeting are designed to embrace the shaping influence of arts, cultural, civil society, business and industry and emerging communities within the city. From the Town Hall to the halls of learning and back again, the Toronto School will be envisioned as a sustainable and value force having found its place in the city and the global community that has congregated in Toronto for the conference.


Commentary by Colin Marshall

45 years ago, four eminences took the stage at the University of Toronto: Irish actor Jack MacGowran, best known for his interpretations of Samuel Beckett; English poet and dramatist W.H. Auden; American architect and theorist of humanity’s way of life Buckminster Fuller; and Canadian literary scholar turned media technology oracle Marshall McLuhan. Now only did all four men come from different countries, they came from very different points on the intellectual and cultural map. The CBC recorded them for broadcast on its long-running series Ideas, prefacing it with an announcement that “the ostensible subject of their discussion is theatre and the visual arts.”

Key wordostensible“That topic is soon forgotten as two modes of perception clash,” says the announcer, “that of Professor McLuhan, who is one of the most famous interpreters of contemporary 20th-century cultural trends, and that of W.H. Auden, who cheerfully admits to being ‘a 19th-century man’ and sees no reason to change.” And so, though Fuller and MacGowan do occasionally provide their perspective, the panel turns into a rollicking debate between McLuhan and Auden, more or less from the point where the former — making one of his characteristically compelling proclamations — declares that modern media brings us to a world in which “there is no audience. There are only actors.” But the latter objects: “I profoundly disapprove of audience participation.”

By the early 1970s, television had long since found its way into homes all across America, Canada, and Britain, but the thinkers of the time had only just begun to grapple with its consequences. “We’ve just seen Apollo 14, which has some visual effects going with it. It’s a new type of theater, obviously,” says McLuhan, drawing one of many audience laughs. On the subject of television’s conflation of fact and fiction, Auden doesn’t mince words: “I think TV is a very, very wicked medium. That’s all I can say.” McLuhan emphasizes that, as a professional observer of these phenomena, “I have steadfastly reserved moral judgment on all media matters.” Auden: “I don’t.”

Yet the author of The Age of Anxiety and the author of The Gutenberg Galaxy turn out to have more in common than their conflict might suggest. Both in their 60s by the time of this discussion (“Thank God I can remember the world before World War I,” says the poet) and both 1930s converts to Catholicism, they also both harbored deep suspicions of technologies like television. Auden, who insists he would never dream of owing a TV set himself, seems to look down on it as merely lowbrow, but McLuhan has darker suspicions: “You are missing the name of the game, sir. You are actually imagining that those little images you see on TV are TV. They are not. What is TV is that fire stream pouring out of that tube into your gut.”

Even while predicting still-unheard-of advances in televisual technology (at one point attempting to engage MacGowran on “the immediate prospect of four- and five-dimensional TV”), McLuhan also foresees it as the potential spark for such cataclysms as a global race war, going so far as to suggest that “if you want to save a fantastic bloodbath on this planet, which will be very traumatic, very cathartic, and very tragic — in the Greek sense — we turn off TV totally. For good.” Auden, of course, actually approves of that particular idea of McLuhan’s, though he evinces little optimism about its feasibility. “Why won’t it happen?” asks McLuhan. “Because people like the damn things,” he replies. Source:

Related Content:

Marshall McLuhan on the Stupidest Debate in the History of Debating (1976)

The Visionary Thought of Marshall McLuhan, Introduced and Demystified by Tom Wolfe

McLuhan Said “The Medium Is The Message”; Two Pieces Of Media Decode the Famous Phrase

Based in Seoul, Colin Marshall writes and broadcasts on cities and culture. He’s at work on a book about Los Angeles, A Los Angeles Primer, the video series The City in Cinema, the crowdfunded journalism project Where Is the City of the Future?, and the Los Angeles Review of Books’ Korea Blog. Follow him on Twitter at @colinmarshall or on Facebook.

DAY 4 - Auden             Jack MacGowran
           W.H. Auden                            Jack MacGowran


Remediating McLuhan
While current scholarly interest has assured McLuhan’s foundational status as media theorist, it has by no means exhausted the import of his writings, which take on additional layers in the current digital moment. This collection of essays argues that it was McLuhan’s confrontation of the bios that was the distinguishing feature of his media theory and the source of its most consistent problematic. Holding that media were extensions of the human, McLuhan also posited that the human was a product of technology. Remediating McLuhan ranges over media theory, art history, bio-technology and deep history in addressing this problematic, and discusses McLuhan in the context of Flusser and Turing, Carl Woese and Daniel Lord Smail.
Published by: Amsterdam University Press   –   ISBN: 9789089649508   –   Release date: 15-10-2016   –   Edition: Hardback   –   Pages: 202
Series: Recursions   –   Author: Richard Cavell (Source: )
Will be distributed in North America by University of Chicago Books, Cloth $99.00, February 2017. For sale only in the United States, its dependencies, the Philippines, and Canada. ( )
About Richard Cavell

Richard CavellRichard Cavell is the author of McLuhan in Space: A Cultural Geography (2002), which articulated the spatial turn in media studies and McLuhan’s foundational role within it. Professor Cavell has also published the critical performance piece Marinetti Dines with the High Command (2014) and Remediating McLuhan (2016). He is the editor of Love, Hate and Fear in Canada’s Cold War(2004), co-editor (with Peter Dickinson) of Sexing the Maple: A Canadian Sourcebook (2006), co-editor (with Imre Szeman) of the special double issue of the Review of Education, Pedagogy and Cultural Studies (2007) on “Cultural Studies in Canada,” editor of On the Nature of Media (2016), and curator of the website , and has published more than 70 chapters, articles and reviews. His work has been translated into French, Italian, German, Romanian and Japanese. Professor Cavell has been a faculty member of the universities of Padua and Bologna, and has given invited lectures internationally. Professor Cavell’s research has been funded by the Canada Council, the Canada Research Fellowships, the Social Sciences and Humanities Research Council, the Killam Trusts, and the UBC Hampton Fund.  Professor Cavell is joint Founding Editor of the award-winning Cultural Spaces series at the University of Toronto Press (1999-2009); co-founder and Chair pro tem of the Bachelor in Media Studies Program at UBC;  founder of the UBC International Canadian Studies Center; a Founding Board Member of the UBC School of Journalism;  one of the founders of the Canadian Association for Cultural Studies; a member of the committee that founded the Critical Studies in Sexuality Program at the University of British Columbia; Past President of the Canadian Comparative Literature Association; and a member of the Editorial Board of the Canadian Review of Comparative Literature / Revue Canadienne de la Littérature Comparée.  Prof. Cavell was Academic Convenor of the 2008 Congress of the Humanities and Social Sciences Federation of Canada, the major academic event of UBC’s centennial year, and the largest conference in the history of UBC and the Federation, with over 9,000 delegates in attendance. (Source: )