Check your ego at the transit door
By Michael Geller – Vancouver Courier – March 3, 2015
My interest in the forthcoming transit referendum dates back, in part, to Oct. 15, 1970 when, as a University of Toronto student, I attended the premiere screening of a The Burning Would, a documentary film made by the late Jane Jacobs and Marshall McLuhan opposing a proposed expansion of Toronto’s Spadina Expressway.
Both Jacobs and McLuhan were supposed to be at the screening but McLuhan had to cancel at the last minute. The moderator apologized for his absence and read out his speech which, as I recall, comprised three words: “Forget your ego.” McLuhan wanted us to stop thinking about expressways and automobiles as first-class transportation and public transit as second-class.
Jane Jacobs on “Making a Movie with Marshall McLuhan”
I first met Marshall McLuhan in 1969, when we had lunch together at the Faculty Club at the University of Toronto. I found him interesting and kind, but I hardly knew what to make of him as a thinker because of the way his conversation jumped about. He would say something interesting or outright brilliant which I would have liked to pursue with him and test out a little bit, but instead he would — flit — or so it seemed to me — to a different idea, and from that to still another.
But although this was bewildering and a little frustrating, I found the lunch enjoyable and knew that I’d met a really remarkable man. Then Colin Vaughan called up one day and brought McLuhan over to where I lived at the time on Spadina Road. They were concerned about a tract of land just south of Wychwood Park where they both lived, which was going to be developed into hideous highrise slabs. Colin Vaughan, who is an architect, had figured that the same number of people could be housed in a decent, human way. Marshall had become involved because he saw how horrid those slabs would be right on their border. We talked about how to fight it; of course I was on their side.
Sometime later Marshall got in touch with me again. In his wonderful energetic and optimistic way, he said:
“We need a movie about the Spadina Expressway! You and I can do the script.”
I said, “But I don’t know a thing about scriptwriting. I won’t be any use.”
“Oh, I’ve never written one either,” he said, “but we can easily do it together. Come on down to my office and we’ll get to work.”
I was dubious about this, but I was carried away by his enthusiasm. We really did need a movie about the issues involved. It was a good idea, so I went to his office in the Coach House, and McLuhan called in his secretary, introduced her, and said, “She’ll take down what we say.”
So we talked. Both of us were enthusiastic and much of our conversation consisted of “Hey, what about this?” followed by some notion, and “Hey what about this?” followed by another. After we had talked for about an hour, Marshall asked the secretary, “Have you got it all down?” Then he turned to me and said, “Well that’s it. We’ve got the script.”
“No we don’t!” I said “It’s all just ‘Hey, what about this?”
“Oh, that’s immaterial,” he replied.
He made a date for us to see the filmmaker, who was Christopher Chapman — the man who made “A Place to Stand.” When we arrived at his studio I was handed a typed copy of the script. I started looking through it, and it was even more garbled and unreadable than I expected. It was not the secretary who had garbled it — she had done an excellent job — it was just that what Marshall and I had said was so garbled. All the “Hey, what about this’s” were in there. The thing jumped around, without beginning or end. This did not bother Marshall but it did bother me. I thought we needed a thread.
Chapman also had a copy of the script in his hand, but to my mingled relief and alarm he didn’t seem exactly to read it. He flipped through it, back and forth, and said congenially that it was fine; it was something to go on. He asked us a lot of questions about the issues, Marshall went off and I remained a while longer to answer some more questions. That’s all I did.
Once in a while Marshall phoned and said everything was going fine, and in due course invited me to a viewing. I couldn’t have been more astonished that there even was a film. Marshall had obviously done lots more work on it. The name of the movie was “A Burning Would” The title was, of course, Marshall’s. [The title comes from a line in Finnegans Wake, “For a burning would is come to dance inane” (FW 250.16), which itself is an allusion to a line in Shakespeare’s Macbeth, “…and now a wood / Comes toward Dunsinane”.]
There was a shape to it. It had music. It did have a thread and raised a lot of important issues. Colin Vaughan provided an excellent narration. It was a good movie; furthermore, it was shown a lot, especially in the United States. For a long time I would get an occasional letter from this or that group in California saying that they had shown the movie. However, the final product bore no relationship at all to our original script. (Source: Commentary appended to YouTube video at https://www.youtube.com/watch?v=P510tPTQyWg ). See also Jane Jacobs’ comments in Nevitt, B. with McLuhan, M. (1995). Who Was Marshall McLuhan? Toronto: Stoddart, pp. 101-103.
See also “The Burning Would” (1970)- Marshall McLuhan’s documentary film at https://goo.gl/F1rY9E
Announcement in the June 4, 1971 Globe & Mail
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“For over half a century neuroscientists have known that specific neuronal pathways grow and proliferate when used, while the disuse of neuron “trees” leads to their shrinkage and gradual loss of efficacy. Even before those discoveries, McLuhan described the process metaphorically, writing that when we adapt to a new tool that extends a function previously performed by the mind alone, we gradually lose touch with our former capacity because a “built-in numbing apparatus” subtly anesthetizes us to accommodate the attachment of a mental prosthetic connecting our brains seamlessly to the enhanced capacity inherent in the new tool. (p. 48)
In Plato’s dialogues, when the Egyptian god Theuth tells one of the kings of Egypt, Thamus, that the new communications technology of the age – writing – would allow people to remember much more than previously, the king disagreed, saying ‘It will implant forgetfulness in their souls: they will cease to exercise memory because they rely on that which is written, calling things to remember no longer from within themselves, but by means of external marks.’
So this dynamic is hardly new. What is profoundly different about the combination of Internet access and mobile personal computing devices is that the instantaneous connection between an individual’s brain and the digital universe is so easy that a habitual reliance on external memory (or ‘exomemory’) can become an extremely common behavior. The more common this behavior becomes , the greater one comes to rely on exomemory – and the less one relies on memories stored in the brain itself. What becomes more important instead are the ‘external marks’ referred to by Thamus 2,400 years ago. Indeed, one of the new measures of practical intelligence in the twenty-first century is the ease with which someone can quickly locate relevant information on the Internet”. (pp. 48 – 49)
- from Gore, A. (2013). The Future: Six Drivers of Global Change. New York: Random House.
On Thamus and Theuth, see: http://goo.gl/nw92Q7
New York Times review of The Future: http://goo.gl/SykNlr
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McLuhan Centre Spring Program Week 5: Monday Night Seminar, May 2; Workshop, May 3; New Explorations Group, May 4
PEOPLE ARE THE TERRITORY – How do we overcome the boundaries?
MONDAY, 2 MAY, 2016, 6:00 – 8:00 PM
With Shauna Brail, Atom Egoyan, Khalil Z. Shariff
SHAUNA BRAIL is an Associate Professor, Teaching Stream, at the University of Toronto Studies Program and a Research Associate in the Innovation Policy Lab at the Munk School of Global Affairs. Her research lies broadly in economic geography with a focus on the social, cultural and economic changes associated with the shifting strengths of cities; her secondary research focus relates to pedagogy and learning outside the classroom. Dr. Brail was appointed as the Presidential Advisor on Urban Engagement at the University of Toronto in June 2015. @shaunabrail
ATOM EGOYAN is one of the most celebrated contemporary filmmakers on the international scene. His body of work – which includes theatre, music, and art installations – delves into issues of memory, displacement, and the impact of technology and media on modern life. Egoyan has won numerous prizes at international film festivals including the Grand Prix and International Critics Awards from the Cannes Film Festival, two Academy Award® nominations, and numerous other honours. His films have won twenty-five Genies – including three Best Film Awards – and a prize for Best International Film Adaptation from The Frankfurt Book Fair. @ TheFu l lEgoyan
KHALIL Z. SHARIFF joined Aga Khan Foundation Canada as Chief Executive Officer in August 2005. He was previously with the Toronto office of McKinsey & Company, an international management consultancy, where he advised governments, financial institutions, and health care providers on strategy, organization, and operational improvement. Mr. Shariff served on AKFC’s National Committee for five years, and has cultivated his interest in international development and
conflict resolution issues through a variety of activities. @AKFCanada
WORKSHOP – Breaking Silos to Connect City & Classroom
TUESDAY, 3 MAY, 2016, 6:00 – 9:00 PM
TORONTO EXPERIENCE AND LEARNING LAB (TELL)
Christopher Penney, Joseph L. Rotman School of Management, University of Toronto
Jeff Pinto, Center for Distance Education, Athabasca University
How can the themes of “community creation” and “city as a classroom” raised during the McLuhan Centre’s Fall 2015 seminar series be extended to incorporate the student voice? This workshop will bring together representatives of U of T’s various divisions and faculties to explore the following provocations: How do we create a student-driven, interdisciplinary, creative problem solving solving laboratory at U of T? How can students help address the pressing challenges experienced by those in
the city and communities in which U of T is embedded.
REGISTER NOW at http://goo.gl/HLTziB
NEW EXPLORATIONS GROUP – Total Posthuman: Remembering the Extreme Now
In an exploration of the persistent power of symbols, we juxtapose scenes from Hans-Jürgen Syberberg’s 1977 film Our Hitler with theories from Marshall McLuhan and the Frankfurt School on the totalitarian potential of media environments. We then consider the contemporary cultural tension whereby the power of digital networks to connect humans is tempered by the tendency to recombine human “material” to give birth to the obscure yet pervasive phenomenon of the “posthuman.”
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Artist Harry Clarke‘s 1919 illustration for “A Descent into the Maelström” by Edgar Allan Poe
From Arthur Kroker’s Technology and the Canadian Mind: Innis/McLuhan/Grant (1984), p. 62 :
“The essential aspect of McLuhan’s technological humanism is that he always remained a Catholic humanist in the Thomistic tradition: one who brought to the study of technology and culture the more ancient Catholic hope that even in a world of despair (in our “descent into the maelstrom” with Poe’s drowning sailor) that a way out of the labyrinth could be found by bringing to fruition the “reason” or “epiphany” of technological society. McLuhan’s thought often recurred to the sense that there is an immanent moment of “reason” and a possible new human order in technological society which could be captured on behalf of the preservation of “civilization.””
Full text available at http://goo.gl/vqtib3
An Excerpt (Last 2 Paragraphs) From “A Descent Into the Maelstrom” by Edgar Allan Poe (1841)
Poe’s story provides McLuhan with a metaphor for saving ourselves from the maelstrom of electronic technologies and their hidden environments by using perceptional pattern recognition. The story describes how a deep sea fisherman saves himself from death, as he is sucked into a giant whirlpool or maelstrom, by observing which debris sinks or rises in the torrent of the whirlpool. Lashing himself to a water cask, the type of debris that he has seen to rise, he is lifted out of the whirlpool and is saved.
“I no longer hesitated what to do. I resolved to lash myself securely to the water cask upon which I now held, to cut it loose from the counter, and to throw myself with it into the water. I attracted my brother’s attention by signs, pointed to the floating barrels that came near us, and did everything in my power to make him understand what I was about to do. I thought at length that he comprehended my design –but, whether this was the case or not, he shook his head despairingly, and refused to move from his station by the ring-bolt. It was impossible to force him; the emergency admitted no delay; and so, with a bitter struggle, I resigned him to his fate, fastened myself to the cask by means of the lashings which secured it to the counter, and precipitated myself with it into the sea, without another moment’s hesitation.
“The result was precisely what I had hoped it might be. As it is myself who now tell you this tale –as you see that I did escape –and as you are already in possession of the mode in which this escape was effected, and must therefore anticipate all that I have farther to say –I will bring my story quickly to conclusion. It might have been an hour, or thereabout, after my quitting the smack, when, having descended to a vast distance beneath me, it made three or four wild gyrations in rapid succession, and, bearing my loved brother with it, plunged headlong, at once and forever, into the chaos of foam below. The barrel to which I was attached sunk very little farther than half the distance between the bottom of the gulf and the spot at which I leaped overboard, before a great change took place in the character of the whirlpool. The slope of the sides of the vast funnel became momently less and less steep. The gyrations of the whirl grew, gradually, less and less violent. By degrees, the froth and the rainbow disappeared, and the bottom of the gulf seemed slowly to uprise. The sky was clear, the winds had gone down, and the full moon was setting radiantly in the west, when I found myself on the surface of the ocean, in full view of the shores of Lofoden, and above the spot where the pool of the Moskoe-strom had been. It was the hour of the slack –but the sea still heaved in mountainous waves from the effects of the hurricane. I was borne violently into the channel of the Strom and in a few minutes, was hurried down the coast into the ‘grounds’ of the fishermen. A boat picked me up –exhausted from fatigue –and (now that the danger was removed) speechless from the memory of its horror. Those who drew me on board were my old mates and dally companions –but they knew me no more than they would have known a traveller from the spirit-land. My hair, which had been raven-black the day before, was as white as you see it now. They say too that the whole expression of my countenance had changed. I told them my story –they did not believe it. I now tell it to you –and I can scarcely expect you to put more faith in it than did the merry fishermen of Lofoden.
The entire story is available at http://goo.gl/zroHX1 .
See an essay on the technological maelstrom on this blog here: https://goo.gl/xDnlpg .
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McLuhan Centre Spring Program Week 4: Monday Night Seminar, April 25; Video Lounge, April 26; Book Salon, April 27
BREAKDOWN AS BREAKTHROUGH – Does the Imagination Have Ethics?
MONDAY, 25 APRIL, 2016, 6:00 – 8:00 PM
With Martin Arnold, Julia Moulden, Diane Blake
MARTIN ARNOLD is a musician based in Toronto. His notated compositions are performed nationally and internationally. Martin is also an active member of Toronto’s improvisation and experimental jazz/roots/rock communities performing on live electronics, banjo, melodica, and guitar. Martin lectures in Cultural Studies at Trent University and Art, Culture and Media, at the University of Toronto, Scarborough. He also works as a landscape gardener.
JULIA MOULDEN loves to observe: she’s the author of three books on emerging global trends and was a Huffington Post columnist for five years. Julia also loves to talk, having spoken to audiences on four continents. After travelling widely and living in three countries, she came home to Toronto. Her communications agency helps drive productivity, innovation, and growth, and she’s currently at work on her fourth book. April 2, 2016 is her 60th birthday and she’s just getting started. @JuliaMoulden
DIANE BLAKE, Founder and Lead Sponsor of Myseum of Toronto, has been a proud Torontonian since 1986. Prior to becoming an archivist, she worked in information technology, and studied at University College in London and the University of Toronto. Diane volunteers with grassroots social groups, and artistic and cultural organizations in Toronto. She is currently co-chairing the fundraising campaign to archive the historic media content of TVO. Along with her husband Stephen Smith, Diane believes the key to building a first-class city is in understanding its past.
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VIDEO LOUNGE – The Medium is the Massage Film
TUESDAY, 26 APRIL, 2016, 6:00 – 8:00 PM
Few people are aware that The Medium is the Massage film was produced and distributed in 1967 by McGraw-Hill Education the same year as the bestselling paperback book of the same title. The only public showing this 54 minute film appears to have had was on NBC TV, as the entry below from TV Guide indicates.
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BOOK SALON: – The New Science of Communication: Reconsidering McLuhan’s
Message for our Modern Moment By Anthony M. Wachs – Duquesne University Press, 2015
WEDNESDAY, 27 APRIL, 2016, 6:00 – 8:00 PM
With Anthony M. Wachs, Alex Kuskis, Robert K. Logan
The New Science of Communication offers an original contribution to scholarship on McLuhan and media ecology, as scholars interested in the interactions of media with human feeling, thought, and behavior have forced modern presuppositions onto their readings of McLuhan. Wachs, however, corrects this misreading by uniquely combining communication and media, and restoring classical and medieval communication theory as an alternative to modern rationalist theories.
Anthony M. Wachs is assistant professor and director of forensics in the Department of Languages,
Literature, and Communication Studies at Northern State University.
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“Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man’s love by expediting his wishes and desires, namely, in providing him with wealth”. – Understanding Media (1964), p. 46
By Tristan Eldritch
Marshall McLuhan remains essential reading today primarily for two reasons.The first, of course, is that he was writing for and about today way back – worlds of past tense away – in the 60s and 70s. That is to say that McLuhan, in his philosophical examination of media and technology in the age of television and space exploration, seemed to extrapolate or intuit the effects, or emotional and sociological contours and lines of force, of our current internet epoch:
“In the age of instant information man ends his job of fragmented specializing and assumes the role of information gathering. Today information gathering resumes the inclusive concept of “culture”, exactly as the primitive food-gather worked in equilibrium with his entire environment.Our quarry now, in this new nomadic and “workless” world, is knowledge and insight into the creative processes of life and society.
If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire globe, and of the human family, a single consciousness?”
That many passages in McLuhan seem almost uncannily to pre-empt the concerns and character of post-internet culture is a fact no less remarkable for the frequency with which it has been noted, particularly when one considers that many of us today have the sense of living in a world wholly altered from that of a mere decade or two ago. This degree of prophetic insight, not into the specific nature of the technologies themselves, but rather of the subtler social and emotional reconstituting of human nature engendered by them, is traditionally the preserve of the artist, as McLuhan himself points out:
“In the history of human culture there is no example of a conscious adjustment of the various factors of personal and social life to new extensions except in the puny and peripheral effects of artists. The artist picks up the message of cultural and technological challenge decades before its transformative impact occurs. He, then, builds models or Noah’s arks for facing the change that is at hand”.
Art retains some essential link to its deep historical or pre-historical roots, where its function was magical, visionary, and oracular. The artist, or at any rate the artist accomplished enough to warrant the mantle, actively cultivates the still mysterious skill of heightened and passive receptivity, the ability to cultivate an intuition of things distant in time and space which resembles a cultural equivalent to the “spooky action at a distance” of the new physics that perturbed Einstein so much. Any sufficiently advanced technology is indistinguishable from the poetry of the era or eras which directly precede it. This is perhaps why McLuhan chose a mode of writing which was as much poetic in character as analytic; here, he adopts a striking image from Samuel Butler’s satirical utopia Erewhon: Or, Over the Range:
“Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and evolve ever new forms”.
McLuhan understood that electrical communication technologies were transforming the essential modes of human production and social activity into the instantaneous transfer of increasingly overwhelming volumes of visual, aural, textual, and tactile information – and that this transformation would utterly change the world in which we live – not merely in the obvious sense of altering the physical or social contours of the world, but rather in the far more profound and less visible sense of changing the dominant metaphors, sense ratios, and whole panoply of perceptual tools by which we experience, interpret, and hence define that world. McLuhan’s most significant and enduring achievement was thus not concerned simply with man’s relationship to media in the modern electrical age, but rather with our on-going relationship with tools, technology, and all mediums by which commodities, particularly ideas and information, are exchanged.
The boldness of his writing lay in its assertion these tools and media were not merely convenient adjuncts and servants to a lofty and autonomous human nature; rather, the tools and media themselves were an integral part of the crucible wherein that human nature and its underlying worldviews were formed. Beginning with language itself, no medium is the world, or even describes or represents the world in any kind of innocent or uncomplicated fashion. A speech, a painting, or a moving cine-camera, do not describe or represent the world according to some universal standard of fidelity or accuracy; rather each medium translates, limits, and alters its given subject according to certain properties intrinsic to itself. As each medium prioritises a certain sense, or a certain ratio of sense usage, it subtly engenders certain habits of mind and ways of viewing the world. Read the rest of this essay at http://goo.gl/0tdJOX .
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I have often been asked how I became a futurist. A part of the answer is that, starting in my 20s, I read works by three people who, in my mind, were the greatest futurists of the last third of the 20th century: Alvin Toffler, R. Buckminster Fuller and Marshall McLuhan.
Toffler wrote “Future Shock” and “The Third Wave,” which shaped my thinking about “ages.” This led me to coin the phrase “the Shift Age” and write several books about it. Marshall McLuhan was, and still is, the greatest futurist and thinker about media. He saw things in their contextual whole. He correctly said that we don’t watch media as much as we live in media. R. Buckminster Fuller invented the geodesic dome and was a rapid-fire thinker and speaker of world renown. His two books that most affected me were “Operating Manual for Spaceship Earth” and “Utopia or Oblivion: the Prospects for Humanity,” both of which were written in the late 1960s.
Of course, I have read dozens of other books about the future in addition to a lot of science fiction and technology books. But it is these three greats — Toffler, McLuhan and Fuller — who I have referred to as the futurists on whose shoulders I stand to look well into the 21st century.
I have the great good fortune to be futurist in residence and guest lecturer at the Ringling College of Art + Design. One of my responsibilities is to guest lecture for a variety of professors, and I found that I consistently wanted to guest lecture in professor Tim Rumage’s classes. I soon realized that Tim, the head of environmental studies at Ringling, is one of the smartest people I have ever met about Earth’s interconnectedness.
We decided, more than two years ago, to write a book about climate change. The process took much longer than expected. As time passed, we became increasingly alarmed by the feedback the planet giving humanity. The forecasts from the early 1990s about how bad climate change was going to be in 2040 were actually being manifested in 2014! This presented a problem: How could we finish the book without it being quickly out of date?
So we decided to publish a short, high-level book, readable in two to three hours, that covered the big issues about the topic and to have a companion website that could be constantly updated.
“This Spaceship Earth” was published in December.
The words of Fuller and McLuhan have stayed with me for 45 years. McLuhan said, “There are no passengers on Spaceship Earth. We are all crew.” Fuller said: “We live on this Spaceship Earth but do not have an operating manual” and “In several decades, humanity would approach a fork in the road: utopia or oblivion.”
All three statements are still relevant, but the one that has altered what I now do for a living is the last one. I have spent a decade suggesting that coming transformative changes might lead humanity to utopia. After two years of research, it became clear to me that climate change was the oblivion Fuller forecast, that there may be no civilization as we know it in 2100 unless collective action is taken by 2030. I decided that it would be a dereliction of my professional duty as a futurist to not speak about climate change. But how?
McLuhan supplied the answer: We are all crew! We must think like crew, as this spaceship is the only place we have.
Climate change will, over the next 20 to 30 years, affect businesses, particularly in Sarasota, more than any other single thing. For those who face it and think and act like crew, there are huge opportunities. For those who think climate change is still politics and not physics, much will be lost. It is worth noting that in a recent poll, 65 percent of Americans said they believe climate change is real and caused by humanity.
Tim and I, along with local tech marketing entrepreneur Bob Leonard and Ringling graduate Devin Lee Ostertag, have just launched a global facing non-profit, headquartered in Sarasota to create crew consciousness. It is called ThisSpaceshipEarth.org and our beta website has just been launched. Please take a look, and if you would like any of us to speak to your company or a group you belong to, we will be glad to do so, for free.
I will write more about the economics, health issues and Sarasota specifics around climate change in future articles.
David Houle is a globally recognized futurist who lives part time in Sarasota. He has given speeches on six continents, written five books and is futurist in residence at the Ringling College of Art + Design. His website is davidhoule.com. (Source: http://goo.gl/kMnNrs )
See also Marshall McLuhan – Futurist, published on this blog: https://goo.gl/YsgvCd
And Marshall McLuhan: Prophet of the Internet Age – https://goo.gl/p0ENZl
Toffler, A. (Ed.) (1962). The Futurists. New York: Random House. Includes content by McLuhan, Toffler, Fuller and others.
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HACKING THE CLASSROOM – Who is in Charge?
MONDAY, 18 APRIL, 2016, 6:00 – 8:00 PM
With Sanaa Ali-Mohammed, Greg Van Alstyne, Alessandro Ruggero
SANAA ALI-MOHAMMED is a grassroots innovator and researcher with a passion for community building and devising solutions to social exclusion in various contexts. She was on the 2015 Samara Canada Everyday Political Citizen shortlist for her role in Young, Canadian and Muslim: Making Our Ballots Count!, working with DawaNet’s Project Civic Engagement and the National Council of Canadian Muslims (NCCM). Sanaa has also been a researcher with the Tessellate Institute for a number of years, studying the lived experiences of diverse groups in Canada. Her MA major research paper is an ethnographic study of women’s post-secondary education and activism in Saudi Arabia. @sancastic
GREG VAN ALSTYNE is an accomplished futurist, designer, educator and researcher with extensive experience in creative concept development, writing, visualization, art direction, and design management. His strengths include presentation, process facilitation, and team management, as well as program development, group critique, and evaluation. Greg’s career spans more than twenty-five years, including interaction, communication and exhibition design, design strategy, strategic foresight and innovation consulting. He has developed graphic, environmental and interaction design for publishers, agencies and brands in Canada, United States and Europe. @gregvan
ALESSANDRO RUGGERA received his degree in Italian literature at Università Ca’ Foscari, Venice (1995). His teaching career began in 1996 as lecturer at the University of Prague, where he taught until 2002. He began working with the Italian Ministry for Foreign Affairs in 2008. In 2011 he became director of the Italian Cultural Institute in Addis Ababa. In 2015 he became director of the Italian Cultural Institute in Toronto. @IICToronto
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VIDEO LOUNGE – Video McLuhan
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Piazza McLuhan Digifest 2016
April 28 – 30, 2016 at Corus Quay, Toronto
Explore the legacy of Canada’s very own Marshall McLuhan at Digifest!
Digifest and the McLuhan Centre for Culture and Technology present the Piazza McLuhan. The Piazza is a gathering place for Digifest attendees to experience and explore the changing and confounding world around us built on the legacy of Marshall McLuhan.
Marshall McLuhan was one of the most charismatic, controversial and original thinkers of our time whose remarkable perception propelled him onto the international stage. Marshall McLuhan is universally regarded as the father of communications and media studies and prophet of the information age
Students in the Interaction Design and Development as well as the Interactive Media Management programs will feature the “Interactive Bar” in the Piazza. The “Interactive Bar” will have interactive demos that feature technology in a way that will honour its past, celebrate the present and envision the future.
The McLuhan Centre for Culture and Technology is an initiative of the Coach House Institute, Faculty of Information at the University of Toronto, in partnership with the University of St. Michael’s College in the University of Toronto and the Institute of Communication, Culture, Information and Technology, University of Toronto, Mississauga.
Digifest is Toronto’s international festival celebrating digital creativity.
Digifest is an immersive three-day event that showcases groundbreaking creations and trending content in digital media, art, design and technology. International speakers, interactive installations and collaborative workshops all take place April 28 – 30th at the innovative Corus Quay building on Toronto’s waterfront.
The festival fosters connections by bringing together industry, academics and the public, to inspire us to think about how digital tools and technology will shape our lives and our future. From architects to app designers, creators and entrepreneurs take centre stage to share their stories and showcase the digital and technological discoveries that will re-shape some of today’s pressing challenges.
Ticket information and sales here: http://torontodigifest.ca/2016/tickets-2016/
See short Digifest promo video below:
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