Picture of The Point of Being

From the Acknowledgements: The writing and editing of this book has passed through different phases. The idea started years ago with Derrick de Kerckhove, trying to understand the implications of a sensorial reset that McLuhan had predicted would be a consequence of electricity. By opposition to the point-of-view, which positions the subject in a visually dominant and detached experience, a tactile response would be a proprioceptive experience, privileging a sensation of the subject over its representation. The notion of the Point of Being, if embryonically, was introduced in the book Skin of Culture in 1998. The second strong impulse to the materialization of the book happened in the summer of 2007, when Derrick invited a group of researchers to work together on the first nucleus of the book in his house in Wicklow, Ontario, Canada.

From the Editors’ Introduction: The Point of Being is a book of essays that explore the psychophysiological  dimensions of the ways people experience their presence in the world and the world’s presence in them. While it is intended to interest every kind of culture, The Point of Being addresses conditions that apply principally to Western alphabetized societies. Indeed, the basic premise of the book is that the alphabet has emphasized a visual dominance among the senses people use to perceive the world as a whole, a trend that has repressed or toned down information from other senses. This literate 1 bias is well documented by Eric Havelock, Harold Innis, Marshall McLuhan, Leonard Schlain and others.
          Much research has focused on understanding how people experience their presence in the world. These publications generally analyse embodiment and new manners of exploring the sensorium beyond the inherited context. These contributions come from varied disciplines such as architecture, art, music, art history, cinema, psychology and proprioception studies, design, a variety of technology and engineering studies, philosophy, medicine, aesthetics, sociology, and anthropology, among others. 2 Although these contributions help construct the subject, they do not fully examine the impact of electricity or that of digital technology on sensibility. The concept of the Point of Being aims at offering different ways to understand this new situation. From the acknowledgement of this situation the book explores the research question: which are the psycho-physiological dimensions of the ways people experience their presence in the world and the world’s presence in them?
The objective of this collective work is not only academic. Because they deal principally with issues of perception and sentience, there is in all chapters an invitation to experience a shift of perception. An embodied sensation of the world and a re-sensorialization of the environment are described to complement the visually biased perspective with a renewed sense of our relationship to the spatial and material surrounds. What is attempted here is to induce the topological reunion of sensation and cognition, of sense and sensibility and of body, self and world
(Source: http://www.cambridgescholars.com/the-point-of-being ).

Download a pdf extract of this book from: http://www.cambridgescholars.com/download/sample/61821 .

Nine authors explore different ways in which the paradigm of the Point of Being can bridge the interval, the discontinuity, between subjects and objects that began with the diffusion of the phonetic alphabet. The Point of Being is a signpost on that journey.

ISBN-13:978-1-4438-6038-3   *   ISBN-10:1-4438-6038-7   *   Date of Publication:01/08/2014   *   
Pages / Size:360 / A5   *   Price:£52.99 
Biographies of the Editors

Derrick de Kerckhove is Emeritus Professor of the Department of French, University of Toronto, and Professor of the Faculty of Sociology, University Federico II, Naples. He is former Director of the McLuhan Program in Culture and Technology (MPCT) and of the Research Programme in Digital Culture, at the Internet Interdisciplinary Institute, Universitat Oberta de Catalunya (IN3/UOC), in Barcelona. Professor de Kerckhove received PhDs in French Language and Literature from the University of Toronto in 1975 and in Sociology of Art from the University of Tours in 1979. He worked as translator and co-author with Marshall McLuhan, and holds the Order of “Les Palmes Académiques”, is a Member of the Club of Rome and is Papamarkou Chair in Technology and Education at the Library of Congress, Washington, DC.

299889_10151113116942078_1313255742_aCristina Miranda de Almeida is Lecturer at the Department of Art and Technology, University of the Basque Country and a Visiting Scholar and external researcher at the Internet Interdisciplinary Institute (IN3/UOC), Barcelona. She holds a European PhD in Art (UPV/EHU, 2005). She spent post-doctoral research periods at the École Nationale Superieur des Beaux-Arts, Paris (2009), at the McLuhan Program of Culture and Technology, Toronto (2007) and at the CaiiA-Hub-Planetary Collegium, University of Plymouth (2005–06), and was a pre-doctoral researcher at Accademia di Belle Arti di Firenze (2005). She collaborates with the International Journal of McLuhan Studies, NoemaLab and Ausart. Her practice-based art research (video installations, photography, performances) focuses on the cultural construction of identity and has been internationally exhibited.

THUS SPOKE THE SPECTACLE deconstructs and reconfigures the massive onslaught of news, advertising, politics and entertainment into an edgy and highly entertaining transmedia rock experience. Original music, spoken word vocals, video and lights combine to tell the story of “the spectacle”: a worldview come to life as a veil over reality, as the lens through which most people view and interpret the world. The spectacle speaks to us every day of our lives. THUS SPOKE THE SPECTACLE shows you what it says.



Thus Spoke The Spectacle – TRAILER from Thus Spoke the Spectacle on Vimeo.


THUS SPOKE THE SPECTACLE is simply one of the most intelligent attempts to resurrect public discourse on the sorry state of our mass mediated culture that I have ever seen. And the music rocks, too.” — Peter K Fallon, Professor of Media Studies, Roosevelt University

“This collection of video clips brings to light a problem plaguing our race. So many of us believe the spectacle is reality, we deny ourselves the right to think on our own, outside the spectacle. I really enjoy and appreciate what you are doing with THUS SPOKE THE SPECTACLE.”— David Burkett, Grand Valley State University

THUS SPOKE THE SPECTACLE is rooted in classic critiques of modernity and mass culture from Nieztsche to Mumford to McLuhan to Debord to Chomsky. In conjunction with these texts, THUS SPOKE THE SPECTACLE raises particularly interesting questions that can be followed up in the classroom. Particularly, students can evaluate the show’s attempt to use the methods of the spectacle to critique the ‘society of the spectacle’—can the master’s tools be used to tear down the master’s house? Is the message separate from the medium? This is rock and roll that might get people to read a book—think about exactly how rare that is.” — Kurt A. Jordan, Associate Professor of Anthropology, Cornell University

“Media criticism should not be limited to print or text in this multi-mode media era, and THUS SPOKE THE SPECTACLE provides a model of multimedia media criticism that is outstandingly effective and relevant.” — Alex Kuskis, School of Professional Studies, Gonzaga University

David Orrell - Economy and Finance  speaker

Money is the Message – Part One 

Canadian mathematician and publicist David Orrell delivers the Marshall McLuhan Lecture 2015 entitled Money is the Message.

Introductions by David Ehinger, Eric Walsh, Kristoffer Gansing
Lecture by David Orrell
Moderator of the conversation: Georgios Papadopoulos

At the Embassy of Canada in Berlin   –   Tuesday, 27 Jan 2015

The Marshall McLuhan lecture is realised in cooperation with the Marshall McLuhan Salon at the Embassy of Canada, which holds one of the most significant collections of audio-visual material by and about the Canadian media theorist Marshall McLuhan, as well as a large number of his publications.

About David Orrell – Speaker and Author on the Economy and Mathematician:

David Orrell is a speaker, writer and mathematician. His books, published in over ten countries, include the best-seller Apollo’s Arrow: The Science of Prediction and the Future of Everything; Economyths: How the Science of Complex Systems is Transforming Economic Thought; and Truth or Beauty: Science and the Quest for Order. He also writes research papers on topics ranging from systems biology to systems economics, and articles for publications such as Adbusters, Literary Review of Canada, and World Finance. He has been a guest on many radio and TV shows, including CBC’s The National, and Lang and O’Leary Exchange.

David studied mathematics at the University of Alberta, and obtained his doctorate in the prediction of nonlinear systems from the University of Oxford. His work in applied mathematics has taken him to diverse areas including weather forecasting, economics, and cancer biology. He now works as an independent consultant. His talks have informed and entertained audiences at a variety of events, including the Art Center Global Dialogues on Disruptive Thinking in Barcelona, Agri Vision in the Netherlands, the International Symposium on Forecasting in San Diego, and the World Technology Summit in New York. (Source: http://tinyurl.com/oqhz2up )

Note: YouTube has provided the incorrect embed code for the video of David Orrell’s lecture. I will embed the video on this posting as soon as the correct code is provided. In the meantime, you can view the lecture by following this link directly to YouTube: http://tinyurl.com/o8wyhza .

Teilhard de Chardin(1).jpg

Pierre Teilhard de Chardin, SJ (1881 – 1955)

Marshall McLuhan acknowledged Teilhard de Chardin as follows in The Gutenberg Galaxy (1962):-

“… since our new electric culture provides our lives again with a tribal base. There is available the lyrical testimony of a very Romantic biologist, Pierre Teilhard de Chardin, in his Phenomenon of Man (p.240):
‘Now, to the degree that—under the effect of this pressure and thanks to
their psychic permeability—the human elements infiltrated more and more
into each other, their minds (mysterious coincidence) were mutually
stimulated by proximity. And as though dilated upon themselves, they each
extended little by little the radius of their influence upon this earth which, by
the same token, shrank steadily. What, in fact, do we see happening in the
modern paroxysm? It has been stated over and over again. Through the
discovery yesterday of the railway, the motor car and the aeroplane, the
physical influence of each man, formerly restricted to a few miles, now
extends to hundreds of leagues or more. Better still: thanks to the prodigious
biological event represented by the discovery of electro-magnetic waves, each
individual finds himself henceforth (actively and passively) simultaneously
present, over land and sea, in every corner of the earth’.
People of literary and critical bias find the shrill vehemence of de Chardin as disconcerting as his uncritical enthusiasm for the cosmic membrane that has been snapped round the globe by the electric dilation of our various senses. This externalization of our senses creates what de Chardin calls the “noosphere” or a technological brain for the world. Instead of tending towards a vast Alexandrian library the world has become a computer, an electronic brain, exactly as in an infantile piece of science fiction”. (p. 32)


An early article in Wired magazine (Issue 3.06, June 1995) recognized de Chardin’s influence on Marshall McLuhan and his concept of the global village and how both Catholic visionaries anticipated the global consciousness that has been actualized by the Internet:-

A Globe, Clothing Itself with a Brain

An obscure Jesuit priest, Pierre Teilhard de Chardin,set down the philosophical framework for planetary, Net-based consciousness 50 years ago.

By Jennifer Cobb Kreisberg

He has inspired Al Gore and Mario Cuomo. Cyberbard John Perry Barlow finds him richly prescient. Nobel laureate Christian de Duve claims his vision helps us find meaning in the cosmos. Even Marshall McLuhan cited his “lyrical testimony” when formulating his emerging global-village vision. Whom is this eclectic group celebrating? An obscure Jesuit priest and paleontologist named Pierre Teilhard de Chardin, whose quirky philosophy points, oddly, right into cyberspace.

Teilhard de Chardin finds allies among those searching for grains of spiritual truth in a secular universe. As Mario Cuomo put it, “Teilhard made negativism a sin. He taught us how the whole universe – even pain and imperfection – is sacred.” Marshall McLuhan turned to Teilhard as a source of divine insight in The Gutenberg Galaxy, his classic analysis of Western culture’s descent into a profane world. (Read the entire article at http://tinyurl.com/nk578on ).


Finally, Canadian scholar and writer B.W. Powe, himself a former student of McLuhan, has written and lectured about the connections between de Chardin, McLuhan and their visionary anticipation of the cosmic consciousness enabled by the Internet:-

 Marshall McLuhan read Teilhard de Chardin’s work in mimeographed pages while he was a young professor at the University of St. Louis. These pages had been passed on to him, zamizdat style, by his student, Walter J. Ong, himself to become a renowned exegete of orality. What McLuhan took from Teilhard was the grand vision of evolutionary consciousness. The modern era, according to Teilhard, was moving into an evolutionary overdrive, where the mind was being externalized in electronic technologies; the biosphere was being enveloped by thought. This is the noosphere. The noosphere is the vibration of the human mind, and the representation of heart, the warming of the world through the potential of the soul.  It is my contention that McLuhan was profoundly moved by Teilhard, and adapted his thought and applied his principles to the emergent global theatre. McLuhan would deny the influence of the great Jesuit archeologist and poet-thinker, but the traces are there in McLuhan’s books and aphorisms. What are the implications of the noosphere? How is it enveloping us today? What is cosmic consciousness? This seminar was also look at the work of the influential Canadian psychologist, Richard Maurice Bucke, who coined the phrase “Cosmic Consciousness”, which McLuhan applied in The Spoken Word chapter of Understanding Media (1964).

It is my contention that there is a mystic drama, an alchemical magnum opus, at work in the recombinations McLuhan initiated from his readings and contemplations of Teilhard and the ideas of cosmic consciousness.

While McLuhan was drawn to dramas of hope, it is essential to see the Janus-faced complementarity in the visions of cosmic consciousness: this age is one of apogee (great heights and hopes) and abyss (violence and breakdown).

These conditions of abyss and apogee act like figure-ground interactions: hope and horror are simultaneous. This is the lesson of instantaneous global communions: baptism into the soul of the world, and thus into its pain and panic, into ecstasies and discoveries. (Example: the massacre in the cinema in the Aurora, Colorado theatre, during a showing of the Dark Knight Rises by a young man claiming to be a comic book character; simultaneously, the science community is abuzz with discoveries of new field particles that could be the missing link in physics, understanding cosmological processes. (Source: http://tinyurl.com/nteacmx )

Noosphere and a “map” of the Internet 

“… as teachers we have to recognize that education is no longer a monopoly of the classroom and that the young are learning as much outside as inside the classroom. Moreover, we ourselves have to face new facts and new media which are as novel for us as for our students. We have, as never before, to shape the learning process with them.” – New Media in Arts Education (1956)

“… for the first time in human history, there is more information and data outside the classroom or the school situation than inside. The sheer amount… of information outside in the environment far exceed[s] the amount of data and information inside the classroom. This is not just of very recent origin. It’s occurring more and more rapidly and on a much bigger and bigger scale.” – The Medium is the Massage (1966). Published lecture in Understanding Me: Lectures and Interviews (2003), p. 89

We have to realize that more instruction is going on outside the classroom, many times more every minute of the day than goes on inside the classroom. That is, the amount of information that is embedded in young minds per minute outside the classroom far exceeds anything that happens inside the classroom in just quantitative terms now.” McLuhan, M. (1966, April). Electronics & the psychic drop-out. THIS Magazine is about SCHOOLS. p. 38

“In the future basic skills will no longer be taught in classrooms.” ditto, p.38

In some places this is now being recognized and implemented in new initiatives:-

Where Kids Learn More Outside Their Classrooms Than in Them

In New Hampshire, work experience plus academic skills equals course credit.
Emily Richmond, April 12, 2015

PITTSFIELD, N.H.—It’s time for the morning meeting at Pittsfield Elementary School, and several kindergartners jostle for a spot on the carpet next to 16-year-old Anitrea Provencher, who is helping out in their classroom this semester.

As the students settle into a circle, their teacher, Lenore Coombs, starts off the day’s discussion with a question: What’s something you’ve never done beforethat you would like to try? That’s something Provencher—a sophomore at the neighboring Pittsfield Middle High School—is actively trying to answer for herself as part of a program that awards students academic course credit for engaging in learning experiences outside of the traditional classroom setting. “I’m figuring out where I do fit and where I don’t fit,” said Provencher, who hopes to follow up the kindergarten internship with one in marine biology. “I haven’t really liked school for a long time. This is better for me than regular high school.”

Amid the growing push to reinvent the nation’s public high schools, initiatives that connect students more directly to their individual interests—and tap into their innate motivations—are gaining popularity. New Hampshire is one of a handful of states at the forefront of efforts to promote flexibility in how students learn and how that knowledge is measured. While initiatives like these are relatively small in scale, educators and policymakers say they provide important testing grounds for innovations in school improvement.

“I don’t do well on tests. I prefer a project where I can take my time.”

In New Hampshire, what are known as “extended learning opportunities” can take the form of workplace internships, volunteer work, individualized study, or one-on-one instruction.Students earn credit in English-language arts provided their plan meets academic standards as outlined by the New Hampshire Department of Education. The learning opportunities must also be aligned to the Common Core standards, which have been adopted by more than 40 states, including New Hampshire. 

(Source: http://tinyurl.com/ks8gdqv ) That’s what City as Classroom (1977) is essentially about.


An excerpt from –

Wikipedia & The Death Of The Expert

  • Rita Leistner, Afghanistan , 2011
Rita Leistner, Afghanistan , 2011, © Rita Leistner / Basetrack

Photographs made on an iPhone during a military embed in Afghanistan are the jumping-off point in this journey of process and discovery about communication, photography, technology, and war. High-tech meets low-tech in the battlefields of Afghanistan and in the printing method itself: digital captures from a smartphone are printed with the time-honoured 19th-century technique made famous by Edward Steichen. Photographer Rita Leistner joins with master printer Bob Carnie to create painterly and highly archival three-colour gum bichromate on platinum prints mounted on aluminum. Leistner used the retro Hipstamatic app—with its shutter lag and slowed down processing—to focus on calm or motionless “artifactual” elements in the scene: the Hindu Kush mountains viewed through the portal of a colonial ruin; a torn curtain hanging from a tent-like structure in a deserted campground; a warning sign handwritten by the Taliban in a hybrid Pashto script. Text panels from Leistner’s book, Looking for Marshall McLuhan in Afghanistan, co-designed with Jenny Armour, are also on display. The result is a portrayal of war that differs in form and content from the usual media currency—shedding light on old and new technologies, on a failed war, and on human connection. Curated by Rita Leistner

Dates: April 15–May 13
Location: Dylan Ellis Gallery, 1840 Danforth Ave, Toronto M4C 1H8

 Times: Mon–Fri, 9–5pm, Sat–Sun, 10–4pm
Telephone: 416 778 6969
Related Events: Artist Talk – Rita Leistner – Dylan Ellis Gallery – April 30, 6:30 pm
Download a PDF page describing this exhibition from here rita-leistner-exhibitioncard-0415
Looking for Marshall McLuhan in Afghanistan

HFH Global Village

Thinking Globally, Speaking Locally – by Kurt Clausen

Abstract: Most Canadians today are familiar with the term “the Global Village”. It is a catch-phrase loaded with positive connotations of unity, familiarity, and humanity on an international scale. Through the modern miracle of electronic networks, most now believe that very personal linkages can be created between just about anyone in any part of the world, regardless of the distance. In short, it means that no-one need be a stranger anymore. However, this is a bit of an incomplete reading of what Marshall McLuhan meant when he originally coined the term. While to the modern urban-dweller a village rustles up images of tire swings, porch doors and the time to sit and talk about the “important things” of life, McLuhan would admonish this perspective as mere nostalgia from people who never actually lived in a village. To him, a village is more claustrophobic, people not as caring as one would think. Instead, it is a place where nosy parkers know your business, the crack in your drapes is a focal point for snoopy neighbors, and a non-stop stream of gossip is purveyed at the local post office. To McLuhan, life in the Global Village was a life lived vicariously. He did not condemn this, but just discussed this facet of the future with a sense of inevitability.

The full article (pdf) for which this is the abstract can be found at the Canadian Journal of Action Research at http://tinyurl.com/q9ke8q7  .

Here’s how McLuhan describes his idea of the global village: 

“The new electronic interdependence recreates the world in the image of a global village”- The Gutenberg galaxy: The making of typographic man (1962), p. 31.

Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned.”Understanding media: The extensions of man (1964), p. 3.

“… tribal people, one of their main kinds of sport is butchering each other. It’s a full-time sport in tribal societies … When people get close together, they get more and more savage, impatient with each other … The global village is a place of a very arduous interfaces and very abrasive situations.” – Violence as a quest for identity (1977). In Understanding Me: Lectures & Interviews (2003), p. 265.

I would define global village as the interconnectness and resulting mutual awareness of people around the world due to electronic communication technologies (radio, TV, movies and inexpensive global jet travel in McLuhan’s time, compounded by the Internet during ours). This awareness, arrived at because of our technologies, does NOT lead to mutual understanding, respect, and global harmony, as Marshall McLuhan (who adopted the term from the writer Wyndham Lewis) wrote in his book “War & Peace in the Global Village” (1968). The book was written during the height of the Vietnam War and Cold War, just a few years after the Cuban Missile Crisis, which almost led to global thermonuclear disaster. Today Al Queda, ISIS, Boko Haram and other terrorist tribes use the Internet to communicate and collaborate as much as we do, turning our technologies against us, as they did the airliners on 9/11.

 Cover of book by Marshall McLuhan and Quentin Fiore entitled WAR AND PEACE IN THE GLOBAL VILLAGE, 1968

(The photograph above was taken by Josephine Smith in 1945 when Marshall McLuhan was 34 and teaching at Assumption College, now part of the University of Windsor; it was restored by the McLuhan Estate in 2012 and is copyright.)

The Australian literary quarterly Island magazine (Issue 140) has just published a 6,000 word edited excerpt, abstracted from the 60,000 word unfinished manuscript by Marshall McLuhan and Robert K. Logan (see the announcement in the 5th posting below this one).
The following is from Bob Logan’s Introduction to the excerpt:-

Robert Logan

“Marshall and I began to work on this project but, sadly, McLuhan fell victim to a stroke in the fall of 1979 that left him aphasic. He died on 31 December 1980. I stopped work on the library project and worked instead on our original plan, and as a consequence published The Alphabet Effect (1984). That study led to a series of studies and books, including: The Fifth Language (1997), The Sixth Language (2004), The Extended Mind (2007), Understanding New Media (2010), McLuhan Misunderstood (2013), and What is Information? (2014), all based on my work with McLuhan”.

People wanting to purchase the single issue of Island magazine that contains the full 6,000 word excerpt can do so at http://islandmag.com/collections/frontpage/products/140 . Below is a short section from the magazine’s excerpt, published here by permission:-


From The Double Bind

          “We are caught in a double bind. Electronic media are a mixed blessing. They encourage ecological patterns of thought and help us to recognise the nature of our global village, but they discourage the development of reading and its concomitant analytic skills. Put the other way, reading is a mixed blessing. With too much print we are blinded by specialism and are unable to see the patterns crucial to our survival. However, if we allow our reading skills to deteriorate, we lose our capacity for analytic thought and consequently our control over our complex technological machinery. How, then, shall we survive on an overpopulated and under-resourced planet?

          The unique challenge facing educators, communicators, information scientists, and librarians in this era of mixed media is to discover a synthesis of the two basic modes of communication, the electric and the literate, so that the best of these two ways of handling and transmitting information can be utilised. There exists a dynamic tension between these two ways of knowing that can be very creative”.

From Impact of Electricity and Modern Technology on the Library

          “In industry there is an old saying: ‘If it works, it is obsolete.’ We have been saying for some years that the book and printing are obsolete. Many people interpret this to mean that printing and the book are about  to disappear. Obsolescence, in fact, means the opposite. It means that a service has become so pervasive that it permeates every area of a culture like the vernacular itself. Obsolescence, in short, ensures total acceptance and ever wider use.

          To debate the virtues of print versus the other media for the library is fruitless; but to observe may help to conserve. We must accept the fact that the book is no longer the major mode of communication in our society. This does not mean the book is finished, but that its role has certainly changed.

          The car did not obsolesce walking, but it certainly made it difficult for the pedestrian, particularly in urban environments. It is only recently that we awoke to the realisation that the car had taken over urban life. We are now taking corrective measures to reverse this trend by constructing pedestrian malls and bicycle paths. We have not thrown out the car; we have only made room for the pedestrian and the cyclist. It is not an either-or situation.

          The same is true for the electronic versus the manual handling of information. Electronic information handling is in many ways superior to book-bound information handling, as is electronic storage of information. It is to be encouraged, but not at the expense of the more mundane forms of information access. There is room for both the traditional and electronic forms of data handling. Each has its appropriate applications and therefore we should approach our study of the traditional and electronic modes of information not so much in the spirit of either-or but in the spirit of both-and.            

          The challenge facing libraries is how to fully exploit the new technologies while at the same time preserving the best of the past traditions of the library. The implications of these new technologies for the library are particularly important, since it is possible to link every home in a community with its library and to link all the libraries to each other. 

The future of the book is inclusive. The book is not moving towards an Omega Point so much as rehearsing and re-enacting all the roles it has ever played; new graphics and new printing processes invite the simultaneous use of a great diversity of effects. The current range of book production varies from the cultivation of the art of the illumination of manuscripts, and the revival of handpresses, to the full restoration of ancient manuscripts by papyrologists and photographic reproduction. The age of electric technology is the obverse of industrial and mechanical procedure in being primarily concerned with process rather than product, with effects rather than content”. 

book cover

Fifty years ago, Tom Wolfe asked this now famous question of Marshall McLuhan: “what if he is right?” Fifty years later, McLuhan’s biographer, Douglas Coupland; his sons, Eric and Michael McLuhan; and sixteen scholars explore in this dynamic collection the many ways in which he was, indeed, right. Engaging with McLuhan’s remarkable legacy and responding to his call to participate actively in understanding technologies, Finding McLuhan offers relevant and timely insights for readers encountering him for the first time and for those re-encountering and re-evaluating him. With a robust line-up of established scholars and newer voices from different disciplinary traditions, this volume offers multiple sites of entry ranging from theories of landscape and art, aboriginal innovations and medical instruments, to practical pedagogical and rhetorical applications. It concludes with three short, insightful interviews with Douglas Coupland, Eric McLuhan and Michael McLuhan, who provide intimate glimpses into McLuhan as friend, colleague, husband, and father. 

“An exciting collection … Its authors make rich, well-researched, and consistent contributions to both long-standing and contemporary debates about McLuhan.” — Michael Darroch, Associate Professor of Media Art Histories & Visual Culture, University of Windsor & Director of IN/TERMINUS: Media, Art, and Urban Ecologies

  • Hardcover: 304 pages
  • Publisher: University of Regina Press (May 30, 2015)
  • Language: English
  • ISBN-10: 0889773742
  • ISBN-13: 978-0889773745

About the Editors 

Professor and chair of Rhetoric, Writing & Communications at the University of Winnipeg, Jacqueline McLeod Rogers has recently published in such areas as transatlantic suffrage, mommy blogging ethics and prison literature.

Tracy Whalen is an Associate Professor of Rhetoric, Writing & Communications at the University of Winnipeg where she focuses on contemporary Canadian rhetoric. She has published in the areas of rhetoric and charisma, iconicity, literary style, and embodied performance.

Catherine Taylor is Professor of Education & Rhetoric & Communications at the University of Winnipeg where she specializes in anti-oppressive education. She has published extensively on sexual and gender minority inclusive education in Canada.

The University of Winnipeg


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