Archive for the ‘Articles’ Category

“The electric light escapes attention as a communication medium just because it has no ‘content.’ And this makes it an invaluable instance of how people fail to study media at all. For it is not till the electric light is used to spell out some brand name that it is noticed as a medium. Then […]


Howard Luck Gossage (1917 – 1969) “People don’t read ads. They read what interests them. Sometimes that’s an ad.” — Howard Luck Gossage Marshall McLuhan in San Francisco 1965 Here is SF Chronicle columnist Herb Caen’s August 12, 1965 account of Professor Marshall McLuhan’s San Francisco visit where a McLuhan festival was taking place. I went to […]


The cover and first page of the July 3, 1965, Macleans Magazine that contains the”High Priest” article below. This lengthy article from the July 3, 1965 issue of Macleans Magazine discusses Marshall McLuhan near or at his peak of fame and influence during the 1960s. His two most important books, The Gutenberg Galaxy (1962) and […]


Hans Ulrich Obrist, Douglas Coupland and Shumon Basar discuss tomorrow via the spreads from their radical artist’s book, Age Of Earthquakes April 6, 2015 “We see this as a kind of DIY manual.” Hans Ulrich Obrist, Serpentine co-director, and arguably his generations finest curator, is very excited. He’s describing his new book, a radical updating of […]


Guest editors: Phil Rose (Canada), Varvara Chumakova (Russia) This year marks 50 years since the publication of Marshall McLuhan and Quentin Fiore’s book The Medium is the Massage: An Inventory of Effects (1967), which sought to popularize McLuhan’s central theses about the environmental changes that new media help to bring about. In Understanding Media: The Extensions of Man (1964), […]


Marshall McLuhan was a Catholic, having converted from the Baptist and Methodist faiths of his parents in 1937 at the age of 26. But is his body of work on media theory essentially Catholic in its scope and substance? Partially it certainly is. In his late teens and 20s he was influenced by Thomist philosophy […]


This is a non-scholarly journalistic look back at Marshall McLuhan’s The Gutenberg Galaxy: The Making of Typographic Man. It is mostly an appreciation but it also includes some cutting comments about McLuhan’s “obscure” writing style and criticism of McLuhan’s “matrix” structure for the book. He should have read the page that is untitled and unpaginated that precedes […]


Eric McLuhan at the18th Annual Convention, St. Mary’s College of California, Moraga, CA June 22–25, 2017 On Eric McLuhan’s ‘Media Ecology in the 21st Century’ By Andrew McLuhan [Eric McLuhan’s last speech, ‘Media Ecology in the 21st Century,’ was delivered at El Nogal in Bogotá, Colombia, on May 17th, 2018. He died, suddenly, the following […]


Marshall McLuhan with TV at a Monday Night Seminar While most people don’t equate television and learning, in the mid-twentieth century, at least a few educators imagined that the two were an ideal match. Long before video-sharing platforms like YouTube existed, a minority of educators and futurists already foresaw a time when “television learning” would become the […]


Library and Archives Canada building in Ottawa McLuhan read widely, often recording his thoughts on what he read in the margins and endpapers of his books. He also corresponded with a global intellectual and social network about his reading; sometimes, he would recommend a particular book, or simply mention one in passing. Library and Archives […]