Posts Tagged ‘articles’


Macro Media Literacy By Andrew McLuhan Media Literacy, or Critical Media Literacy as it’s sometimes called, is a part of the media studies world which tends to focus on critical evaluation of the content of various media, mainly communications technologies. Google search results yield the following: “A commonly cited definition of “media literacy” was created […]



Published by Gingko Press – 412 pages, Softcover – 6″ x 9 1/4″ (150 x 235 mm) – 20 individual offprints in a slipcase – English – ISBN: 978-1-58423-051-9 The essay is for exploring; the book, for explaining. Such was McLuhan’s philosophy about these two forms. The essay is the freer form and one better […]



100 Years Later: The McLuhan Program That Could By Carly Conway One hundred years ago today [July 21, 2011] one of Canada’s most iconic and controversial academics was born. More than 30 years after his death, Marshall McLuhan is still credited with changing the face of communication studies — even if many have dismissed his […]



Me. You. Us. Them. by Douglas Coupland,Hans Ulrich Obrist,Shumon Basar 17 August 2020 Have you wondered why the inside of your head feels so strange these days? We think you’re morphing into something else. We call this “The Extreme Self.” What follows is a sample from our next book. It charts the transformations taking place in […]



On a subway just about all passengers stare at their cellphones. By Doc Searls  –   Sep 13, 2019 “We shape our tools and then our tools shape us,” wrote Father John Culkin, SJ, a Professor of Communication at Fordham and a colleague of Marshall McLuhan, whose magnum opus was Understanding Media: the Extensions of Man. So: who — or what — […]



By Publius Audax Controlling the center of The Center of Everything (“China” in English) makes Xi Jinping the most powerful person on Earth and the world leader of the Mussolini Movement. The danger to us all: Xi has lost his nerve. His panic is the biggest geopolitical crisis since WWII. Xi’s problem is the Information […]



Paperback editions of ‘Understanding Media: The Extensions of Man.’ (photo: Andrew McLuhan) By Andrew McLuhan Some excerpts from and comments on Marshall McLuhan’s introduction to the second edition of ‘Understanding Media: The Extensions of Man’ (1966) with some information about The McLuhan Institute (Ted (revised) from TMI FBMI).  Something you may not know about, and I […]



By Alex Danco To really understand the impact of audio, we need to go back to basics and understand how audio works as a medium, independent of its content. What does audio have to say? What does it do to us, in plain sight, that’s gone unnoticed? We need to go deep into some Marshall […]



Neil Postman (1931 – 2003) holding a TV aerial 35 years ago, he predicted the political & social implosion we have witnessed in 2020 By Casey Chalk Thirty-five years ago, New York University professor of communication Neil Postman predicted the political and social implosion we have witnessed in 2020. In Amusing Ourselves to Death: Public Discourse […]



Remarkably, neurons that respond specifically to objects that are within reach of your hand will also respond to objects that are close to a tool that’s in your hand. Cognitive psychologists Jessica Witt and Dennis Proffitt found that when they asked people to use a reaching tool (a 15-inch orchestra conductor’s baton) to reach targets […]