Archive for the ‘Theory’ Category

Marshall McLuhan in 1973, University of Toronto Archives By Paul Levinson Introduction Marshall McLuhan (b. 1911–d. 1980) burst into iconic fame in the 1960s as a scholar who could explain the revolutionizing medium of the time, television, as well as radio, motion pictures, telephone, print, and all the media that had come before and now accompanied TV […]


Media Theorist Marshall McLuhan & The Timothy Leary Message By Bill Ferster     –     May 6, 2017 In his great new book, The Attention Merchants, Tim Wu tells the story about how Timothy Leary’s famous message on LSD, “Turn On, Tune In, Drop Out” became so viral during the 1960s, thanks in large […]


Media and Formal Cause (2011) by Marshall McLuhan & Eric McLuhan by Mark Stahlman, President, Center for the Study of Digital Life, with Deborah Newman, Doc Searls, Peter Berkman, Ben Stolz, Jeff Martineau, Scott Talkington, Adam Pugen, and Tom Lipscomb     –     May 1, 2017 McLuhan 101 What many miss about McLuhan is that […]


Monday Night Seminar Showcasing Undergrad ICCIT Student Work LOCATION: McLuhan Centre for Culture & Technology, 39A Queens Park Crescent                       East off 121 St. Joseph St., Toronto, ON M5S 2C3 Monday Night Seminar: Monday, March 27th, 6:00 – 8:00 PM  Description This Monday Night Seminar showcases the work of […]


Marshall McLuhan as Educationist Few media or education scholars or the general public will have viewed this National Film Board of Canada 58-minute film that features Marshall McLuhan and cognitive psychologist Jerome Bruner. It has only recently been converted from its 16 mm film format to digital format and made available on the Internet. Jerome Bruner […]


“The essential guide to how media shape our lives. By the creator of the most talked about political ad in television history.” The Responsive Chord outlines the way our ways of thinking and communicating have been shaped for centuries by written language and by the difficulty of transmitting information over long distances… and how those habits […]


Edited by Corey Anton and Robert K. Logan and Lance Strate This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan’s thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations. Aiming to open a new way of understanding McLuhan’s thought in […]


The forthcoming publication of Remediating McLuhan by Richard Cavell was announced on this blog on October 3, 2016. See https://goo.gl/mH8xhl . From Richard Cavell’s Introduction (pp. 9-12): The McLuhan remediated in the following pages is the one who had become a cliché when Donald Theall wrote these words that presaged what eventually became a twenty-year decline in McLuhan’s […]


November 23, 2016 –  By Venkatesh Rao The weaponized form of McLuhan’s famous phrase the medium is the message is the phrase, first we shape our tools, then our tools shape us (due to to McLuhan’s friend John Culkin). I have come to prefer this form of the idea, and my favorite motif for it is Doc Ock, […]


 Picasso & Chagall The Artist as Distant Early Warning System (2005) When multimedia artist Laurie Anderson performed recently in Vancouver, she mused how life is often like bad art. Characters come and go and never return. The plot changes randomly. Entire themes are abandoned halfway through. Unlike art, life’s point of view is always first […]