Archive for the ‘Theory’ Category

Claude Shannon (1916-2001) A classic film on communication finds renewed meaning in the age of memes and emojis From personal email and texts to Facebook, Twitter and the like, the last several decades have seen an unprecedented influx of new means of human-to-human communication. So it’s a testament to the work of the US mathematician […]


Participants at the Toronto School Conference, 2016 (click to enlarge image) This recently added website on the Toronto School Initiative follows upon the highly successful Toronto School Conference of 2016 at the University of Conference. It offers basic information about some of the principal figures of the original Toronto School of the 1950s and ’60s […]


Marshall McLuhan in 1973, University of Toronto Archives By Paul Levinson Introduction Marshall McLuhan (b. 1911–d. 1980) burst into iconic fame in the 1960s as a scholar who could explain the revolutionizing medium of the time, television, as well as radio, motion pictures, telephone, print, and all the media that had come before and now accompanied TV […]


Media Theorist Marshall McLuhan & The Timothy Leary Message By Bill Ferster     –     May 6, 2017 In his great new book, The Attention Merchants, Tim Wu tells the story about how Timothy Leary’s famous message on LSD, “Turn On, Tune In, Drop Out” became so viral during the 1960s, thanks in large […]


Media and Formal Cause (2011) by Marshall McLuhan & Eric McLuhan by Mark Stahlman, President, Center for the Study of Digital Life, with Deborah Newman, Doc Searls, Peter Berkman, Ben Stolz, Jeff Martineau, Scott Talkington, Adam Pugen, and Tom Lipscomb     –     May 1, 2017 McLuhan 101 What many miss about McLuhan is that […]


Monday Night Seminar Showcasing Undergrad ICCIT Student Work LOCATION: McLuhan Centre for Culture & Technology, 39A Queens Park Crescent                       East off 121 St. Joseph St., Toronto, ON M5S 2C3 Monday Night Seminar: Monday, March 27th, 6:00 – 8:00 PM  Description This Monday Night Seminar showcases the work of […]


Marshall McLuhan as Educationist Few media or education scholars or the general public will have viewed this National Film Board of Canada 58-minute film that features Marshall McLuhan and cognitive psychologist Jerome Bruner. It has only recently been converted from its 16 mm film format to digital format and made available on the Internet. Jerome Bruner […]


“The essential guide to how media shape our lives. By the creator of the most talked about political ad in television history.” The Responsive Chord outlines the way our ways of thinking and communicating have been shaped for centuries by written language and by the difficulty of transmitting information over long distances… and how those habits […]


Edited by Corey Anton and Robert K. Logan and Lance Strate This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan’s thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations. Aiming to open a new way of understanding McLuhan’s thought in […]


The forthcoming publication of Remediating McLuhan by Richard Cavell was announced on this blog on October 3, 2016. See https://goo.gl/mH8xhl . From Richard Cavell’s Introduction (pp. 9-12): The McLuhan remediated in the following pages is the one who had become a cliché when Donald Theall wrote these words that presaged what eventually became a twenty-year decline in McLuhan’s […]