Archive for the ‘Theory’ Category

Mobile Phone Evolution 1992 – 2014 This is a short excerpt from an excellent wide-ranging and philosophical essay about Marshall McLuhan, his main ideas, and mobile phones that deserves to be read in full. It is also well-written. Follow the link at the bottom to do so. The Mobile Phone By Peter Benson … Let us consider […]


For beginners studying Marshall McLuhan’s ideas, I usually recommend that they read the famous Playboy interview (1969) in which he is resolutely cogent and unambiguous for a non-academic reading audience, proving that he could be that when he wanted to be. You can download a PDF of it here https://goo.gl/13QXas.  Second, I recommend that they read his The […]


Superman, Supergirl & Krypto (Art by Curt Swan, 1962) McLuhan’s Cool Comics by Guy Leshinski   –   Sept. 28, 2005 In his first book, 1951’s The Mechanical Bride, McLuhan reproached the Man of Steel, calling Superman’s crime-fighting tactics “the strong-arm totalitarian methods of the immature and barbaric mind.” He was more favourable a few years later when surveying the medium […]


The following is from an essay by a former student of Ong, Dr. Thomas J. Farrell, as an introduction to Ong’s thought and body of scholarship by way of prefacing this last book of his former teacher. Follow this link read Dr. Farrell’s whole essay  https://goo.gl/FBC7sZ. Ong’s incomplete sixth book-length study has now been posthumously […]


Marshall McLuhan & Walter Ong seated to his left By Nick Ripatrazone   –   Dec. 27. 2017 “I make probes,” wrote Marshall McLuhan. “I don’t explain—I explore.” In 1967 he published The Medium Is the Massage, an eccentric journey into how our senses experience electric media. That same year, Walter Ong, S.J.—whose graduate thesis adviser happened to be […]


Most readers who are interested in Marshall McLuhan own a copy of his most important book Understanding Media (1964) in one of its several editions, either in hardcover or paperback. So they probably feel that they don’t need another edition. However, I recommend the Critical Edition, edited by Terry Gordon, for its additional features which […]


English: Media in its historical and technical diversity was the promise that Marshall McLuhan had given over 50 years ago with Understanding Media. Our digitally altered present requires the book to be read again today and to be examined against the background of current technical developments. The subject of the anthology is, (a) McLuhan’s idea of […]


Rough translation of the title: The science project of the new Marshall McLuhan: The philosophical consequences of changing forms of communication  By Bartlomiej Knosala The author attended the Media Ecology Association conference at St. Mary’s College of California, near San Francisco, this past June where he presented a paper and kindly gave me a copy of […]


McLuhan’s “challenge and collapse: the nemesis of creativity” July 27, 2014   –   Billy Caba, 1995 In McLuhan’s “challenge and collapse: The nemesis of creativity” [Chapter 7 of Understanding Media] he talks about Bertrand Russell’s “technique of suspended judgment” in the first paragraph. He also compares this to A.N. Whitehead’s “technique of discovery”. Both believed […]


Galaktyka Gutenberga, the first Polish translation of The Gutenberg Galaxy The first Polish translation of Marshall McLuhan’s The Gutenberg Galaxy (1962) has just been published in Poland by Narodowe Centrum Kultury (National Cultural Centre), demonstrating that, although McLuhan might not now be making waves culturally as he did in the 1960s, he is at least continuing […]