Archive for the ‘Theory’ Category

Galaktyka Gutenberga, the first Polish translation of The Gutenberg Galaxy The first Polish translation of Marshall McLuhan’s The Gutenberg Galaxy (1962) has just been published in Poland by Narodowe Centrum Kultury (National Cultural Centre), demonstrating that, although McLuhan might not now be making waves culturally as he did in the 1960s, he is at least continuing […]


Mapping Media Ecology-Introduction to the Field Series: Understanding Media Ecology By Dr. Dennis D. Cali Until now, the academic foundations of media ecology have been passed down primarily in the form of edited volumes, often by students of Neil Postman, or are limited to a focus on Marshall McLuhan and/or Postman or some other individual important […]


“The Media is the Message” – The Irony Behind Google’s Celebration of Marshall McLuhan By Daniel Pantelo [On July 21, 2017], Google celebrated the 106th birthday of Marshall McLuhan – an intellectual who pioneered the study of media theory with the famous declaration,” The medium is the message.” With the 3.5 billion people who ran […]


(Click on the image to expand the view and start the animation) For journalism students at New York’s Fordham University, the shadow of Marshall McLuhan looms large. A media theorist and digital visionary, McLuhan taught at Fordham during its 1967-68 academic year, overseeing an alternative curriculum of lectures, film screenings, and independent study. His philosophies […]


Guest editors: Phil Rose (Canada), Varvara Chumakova (Russia) — Deadline September 4th — This year marks 50 years since the publication of Marshall McLuhan and Quentin Fiore’s book The Medium is the Massage: An Inventory of Effects (1967), which sought to popularize McLuhan’s central theses about the environmental changes that new media help to bring about. In Understanding Media: The […]


Claude Shannon (1916-2001) A classic film on communication finds renewed meaning in the age of memes and emojis From personal email and texts to Facebook, Twitter and the like, the last several decades have seen an unprecedented influx of new means of human-to-human communication. So it’s a testament to the work of the US mathematician […]


Participants at the Toronto School Conference, 2016 (click to enlarge image) This recently added website on the Toronto School Initiative follows upon the highly successful Toronto School Conference of 2016 at the University of Conference. It offers basic information about some of the principal figures of the original Toronto School of the 1950s and ’60s […]


Marshall McLuhan in 1973, University of Toronto Archives By Paul Levinson Introduction Marshall McLuhan (b. 1911–d. 1980) burst into iconic fame in the 1960s as a scholar who could explain the revolutionizing medium of the time, television, as well as radio, motion pictures, telephone, print, and all the media that had come before and now accompanied TV […]


Media Theorist Marshall McLuhan & The Timothy Leary Message By Bill Ferster     –     May 6, 2017 In his great new book, The Attention Merchants, Tim Wu tells the story about how Timothy Leary’s famous message on LSD, “Turn On, Tune In, Drop Out” became so viral during the 1960s, thanks in large […]


Media and Formal Cause (2011) by Marshall McLuhan & Eric McLuhan by Mark Stahlman, President, Center for the Study of Digital Life, with Deborah Newman, Doc Searls, Peter Berkman, Ben Stolz, Jeff Martineau, Scott Talkington, Adam Pugen, and Tom Lipscomb     –     May 1, 2017 McLuhan 101 What many miss about McLuhan is that […]