Archive for the ‘Theory’ Category

Marshall McLuhan Teaching at the University of Michigan David Bobbitt, Wesleyan College, (Published: December 30, 2011) “After three thousand years of explosion, by means of fragmentary and mechanical technologies, the Western world is imploding” (McLuhan 3).1 With these words on the first page of Understanding Media published in 1964, Marshall McLuhan burst onto the intellectual scene with his […]


Marshall McLuhan and the author of this essay in the Valade Family Gallery at CCS (Photo: Matt Raupp). The Medium is (is not) the Message: Marshall McLuhan and His Legacy By Vince Carducci   –   March 30, 2019 On March 19, 2019, I gave a talk in the Valade Family Gallery on the campus of College […]


The Hudson’s Bay Company crest includes four beavers and the Latin Pro Pelle Cutem, which translates to “skin for leather.” By Virginia Heffernan  a WIRED contributor HAVING GNAWED THEIR way across the Bering Land Bridge with their iron-glazed teeth, beavers by the tens of millions straight-up built North America. They worked like rodent Romans, subjugating the deciduous forests with formidable infrastructure: […]


Mobile Phone Evolution 1992 – 2014 This is a short excerpt from an excellent wide-ranging and philosophical essay about Marshall McLuhan, his main ideas, and mobile phones that deserves to be read in full. It is also well-written. Follow the link at the bottom to do so. The Mobile Phone By Peter Benson … Let us consider […]


For beginners studying Marshall McLuhan’s ideas, I usually recommend that they read the famous Playboy interview (1969) in which he is resolutely cogent and unambiguous for a non-academic reading audience, proving that he could be that when he wanted to be. You can download a PDF of it here https://goo.gl/13QXas.  Second, I recommend that they read his The […]


Superman, Supergirl & Krypto (Art by Curt Swan, 1962) McLuhan’s Cool Comics by Guy Leshinski   –   Sept. 28, 2005 In his first book, 1951’s The Mechanical Bride, McLuhan reproached the Man of Steel, calling Superman’s crime-fighting tactics “the strong-arm totalitarian methods of the immature and barbaric mind.” He was more favourable a few years later when surveying the medium […]


The following is from an essay by a former student of Ong, Dr. Thomas J. Farrell, as an introduction to Ong’s thought and body of scholarship by way of prefacing this last book of his former teacher. Follow this link read Dr. Farrell’s whole essay  https://goo.gl/FBC7sZ. Ong’s incomplete sixth book-length study has now been posthumously […]


Marshall McLuhan & Walter Ong seated to his left By Nick Ripatrazone   –   Dec. 27. 2017 “I make probes,” wrote Marshall McLuhan. “I don’t explain—I explore.” In 1967 he published The Medium Is the Massage, an eccentric journey into how our senses experience electric media. That same year, Walter Ong, S.J.—whose graduate thesis adviser happened to be […]


Most readers who are interested in Marshall McLuhan own a copy of his most important book Understanding Media (1964) in one of its several editions, either in hardcover or paperback. So they probably feel that they don’t need another edition. However, I recommend the Critical Edition, edited by Terry Gordon, for its additional features which […]


English: Media in its historical and technical diversity was the promise that Marshall McLuhan had given over 50 years ago with Understanding Media. Our digitally altered present requires the book to be read again today and to be examined against the background of current technical developments. The subject of the anthology is, (a) McLuhan’s idea of […]