Archive for the ‘Theory’ Category

English: Media in its historical and technical diversity was the promise that Marshall McLuhan had given over 50 years ago with Understanding Media. Our digitally altered present requires the book to be read again today and to be examined against the background of current technical developments. The subject of the anthology is, (a) McLuhan’s idea of […]


Rough translation of the title: The science project of the new Marshall McLuhan: The philosophical consequences of changing forms of communication  By Bartlomiej Knosala The author attended the Media Ecology Association conference at St. Mary’s College of California, near San Francisco, this past June where he presented a paper and kindly gave me a copy of […]


McLuhan’s “challenge and collapse: the nemesis of creativity” July 27, 2014   –   Billy Caba, 1995 In McLuhan’s “challenge and collapse: The nemesis of creativity” [Chapter 7 of Understanding Media] he talks about Bertrand Russell’s “technique of suspended judgment” in the first paragraph. He also compares this to A.N. Whitehead’s “technique of discovery”. Both believed […]


Galaktyka Gutenberga, the first Polish translation of The Gutenberg Galaxy The first Polish translation of Marshall McLuhan’s The Gutenberg Galaxy (1962) has just been published in Poland by Narodowe Centrum Kultury (National Cultural Centre), demonstrating that, although McLuhan might not now be making waves culturally as he did in the 1960s, he is at least continuing […]


Mapping Media Ecology-Introduction to the Field Series: Understanding Media Ecology By Dr. Dennis D. Cali Until now, the academic foundations of media ecology have been passed down primarily in the form of edited volumes, often by students of Neil Postman, or are limited to a focus on Marshall McLuhan and/or Postman or some other individual important […]


“The Media is the Message” – The Irony Behind Google’s Celebration of Marshall McLuhan By Daniel Pantelo [On July 21, 2017], Google celebrated the 106th birthday of Marshall McLuhan – an intellectual who pioneered the study of media theory with the famous declaration,” The medium is the message.” With the 3.5 billion people who ran […]


(Click on the image to expand the view and start the animation) For journalism students at New York’s Fordham University, the shadow of Marshall McLuhan looms large. A media theorist and digital visionary, McLuhan taught at Fordham during its 1967-68 academic year, overseeing an alternative curriculum of lectures, film screenings, and independent study. His philosophies […]


Guest editors: Phil Rose (Canada), Varvara Chumakova (Russia) — Deadline September 4th — This year marks 50 years since the publication of Marshall McLuhan and Quentin Fiore’s book The Medium is the Massage: An Inventory of Effects (1967), which sought to popularize McLuhan’s central theses about the environmental changes that new media help to bring about. In Understanding Media: The […]


Claude Shannon (1916-2001) A classic film on communication finds renewed meaning in the age of memes and emojis From personal email and texts to Facebook, Twitter and the like, the last several decades have seen an unprecedented influx of new means of human-to-human communication. So it’s a testament to the work of the US mathematician […]


Participants at the Toronto School Conference, 2016 (click to enlarge image) This recently added website on the Toronto School Initiative follows upon the highly successful Toronto School Conference of 2016 at the University of Conference. It offers basic information about some of the principal figures of the original Toronto School of the 1950s and ’60s […]