Archive for the ‘Ideas’ Category


Me. You. Us. Them. by Douglas Coupland,Hans Ulrich Obrist,Shumon Basar 17 August 2020 Have you wondered why the inside of your head feels so strange these days? We think you’re morphing into something else. We call this “The Extreme Self.” What follows is a sample from our next book. It charts the transformations taking place in […]



On a subway just about all passengers stare at their cellphones. By Doc Searls  –   Sep 13, 2019 “We shape our tools and then our tools shape us,” wrote Father John Culkin, SJ, a Professor of Communication at Fordham and a colleague of Marshall McLuhan, whose magnum opus was Understanding Media: the Extensions of Man. So: who — or what — […]



This document was passed on to me by Andrew McLuhan. It looks like a handout to be given to visitors to McLuhan’s Centre from beyond the University of Toronto, as well as from within it. Since it mentions City as Classroom, which was published in 1977, this document must date from that year or 1978. […]



By Publius Audax Controlling the center of The Center of Everything (“China” in English) makes Xi Jinping the most powerful person on Earth and the world leader of the Mussolini Movement. The danger to us all: Xi has lost his nerve. His panic is the biggest geopolitical crisis since WWII. Xi’s problem is the Information […]



Paperback editions of ‘Understanding Media: The Extensions of Man.’ (photo: Andrew McLuhan) By Andrew McLuhan Some excerpts from and comments on Marshall McLuhan’s introduction to the second edition of ‘Understanding Media: The Extensions of Man’ (1966) with some information about The McLuhan Institute (Ted (revised) from TMI FBMI).  Something you may not know about, and I […]



In anticipation of Bill Kuhns’ to-be-published huge compendium of McLuhan quotes in his McLuhan Marshalling Machine: A Dictionary of Quotations, where they will be categorized by the artifact or phenomenon they refer to, I have Bill’s permission to publish samples of original McLuhan quotes from his writings, lectures, and interviews, some of which will have never before […]



In anticipation of Bill Kuhns’ to-be-published huge compendium of McLuhan quotes in his McLuhan Marshalling Machine: A Dictionary of Quotations, where they will be categorized by the artifact or phenomenon they refer to, I have Bill’s permission to publish samples of original McLuhan quotes from his writings, lectures, and interviews, some of which will have never […]



By Alex Danco To really understand the impact of audio, we need to go back to basics and understand how audio works as a medium, independent of its content. What does audio have to say? What does it do to us, in plain sight, that’s gone unnoticed? We need to go deep into some Marshall […]



Neil Postman (1931 – 2003) holding a TV aerial 35 years ago, he predicted the political & social implosion we have witnessed in 2020 By Casey Chalk Thirty-five years ago, New York University professor of communication Neil Postman predicted the political and social implosion we have witnessed in 2020. In Amusing Ourselves to Death: Public Discourse […]



Remarkably, neurons that respond specifically to objects that are within reach of your hand will also respond to objects that are close to a tool that’s in your hand. Cognitive psychologists Jessica Witt and Dennis Proffitt found that when they asked people to use a reaching tool (a 15-inch orchestra conductor’s baton) to reach targets […]