The Medium is the Massage Multiple Media Website
This unique website that is dedicated to Marshall McLuhan’s best-selling book is comprised of 6 sections:-
1. The Lecture, which offers an audio capture of Marshall McLuhan’s lecture as delivered on May 7, 1966, at The Poetry Center of the 92nd Street YM-YWHA for the Foundation for Contemporary Performance Arts. McLuhan titled his lecture “The Medium Is the Massage”, a play on his famous aphorism, “the medium is the message”. You can hear the full lecture of 1 hour, 8 minutes by following this direct link: https://goo.gl/dtVDf2. This is followed by a large selection of quotes from the lecture, starting with these first 3:-
“I have been introduced quite recently as Canada’s revenge on the United States. You know, from the land of the DEW Line, the early-warning system.”
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2. The Book which provides a large selection of quotes from the book “The Medium is the Massage: An Inventory of Effects” by media analyst Marshall McLuhan and graphic designer Quentin Fiore, and coordinated by Jerome Agel. It was published in March 1967 and became a bestseller with a cult following. Reversing the usual publishers’ procedure, a hardcover volume of the book was published after the paperback. More info via Wikipedia.
Direct link to this Book section: https://goo.gl/ZriLSt.
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3. The Film “This is Marshall McLuhan: The Medium is the Massage”, an experimental documentary produced by Ernest Pintoff and Guy Fraumeni, narrated by actor Edward Binnes and broadcasted on NBC TV (19 March 1967). For more information see my posting on this blog at https://goo.gl/3uCk8f.
Direct link to this Film section: https://goo.gl/hr7d1s.
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4. The Magazine 4th edition of the multimedia magazine Aspen (1967) designed by Quentin Fiore and edited by and devoted to sixties media visionary Marshall McLuhan. Voluminous documentation of “Aspen Magazine – The McLuhan Issue” its contents is available via ubu.com/aspen.
Some quotes from Aspen Magazine #4 on Marshall McLuhan:
“McLuhan was able to say ‘The medium is the message’ because he started from no concern with content.” — John Cage, “Diary: How to Improve the World (You Will Only Make Matters Worse)”
“A strange bond often exists among anti-social types in their power to see environments as they really are.”— Marshall McLuhan
Direct link to the Magazine section: https://goo.gl/KkYG3Q.
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5. The Record (Audio) section contains the LP recording of “The Medium is the Massage” by Marshall McLuhan, released by Columbia Records in March 1967, conceived and coordinated by Jerome Agel, and produced by John Simon. Listen to Side A and Side B via ubu.com.
Filed under: Academic, Audio, Featured Website, Ideas, Magazine, Media Ecology, Quotes, Video | 2 Comments
Tags: books, communication, culture, ideas, media ecology, video
Your listed link for my ‘Biases of the Ear and Eye’ is dead. The working link is: http://visual-memory.co.uk/daniel/Documents/litoral/
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Thanks, Daniel. I’ll fix that one, but there are many links that no longer work in my blogroll. Unfortunately, websites frequently change their URLs for one reason or another and I have found it impossible to keep the entries in the listing up-to-date. But a seasoned Web user should know that the fact that a link no longer connects is probably because the URL has changed. And it should be an easy task to google the new location and link. By the way, I still could find your original item using the Wayback machine.
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