The Return of Low-tech Media as Art


Vintage black typewriter and old white phone Stock Photo - 2968910
Vintage black typewriter and old white phone

Marshall McLuhan believed that old technologies, especially media technologies, become art forms, that their obsolescence does not spell the end of them, but that they are reconfigured and repurposed. That is why there are collectors of telegraph equipment, old telephones, radios, TVs, old computers, and yes – antiquarian books. I collect books and computers myself, although I have donated much of the latter to a computer museum near me. This article demonstrates the truth of McLuhan’s idea that old media does not fade away, but finds new life in new configurations and uses…….AlexK

Back to the future: low-tech returns

Siobhan Lyons reflects on the comeback of the typewriter and other older technologies.

Fri, 14, November 2014

In writing, music, photography and other areas, ”outdated” technologies have been valued for their retro, nostalgic appeal in the hipster culture. Vinyl is one of the technologies to have achieved a noticeable revival, not only for its retro value but also for its superior quality in sound.

Now, people are seeing the security benefits of returning to other so-called anachronistic technologies.

Typewriters, for instance, are experiencing a revival in politics. Earlier this year, German politician Patrick Sensburg announced Germany’s government officials might start using typewriters, as they are seen as an ‘‘unhackable” technology. While this move might be viewed as somewhat regressive, it is actually progressive. Let me explain.

Following last year’s NSA leaks, the Russian Government is also set to return to typewriters in an effort to avoid hacking.

Nikolai Kovalev, former head of the Federal Security Service, said in 2013: ‘‘From the point of view of keeping secrets, the most primitive method is preferred: a human hand with a pen or a typewriter.”

Initially considered obsolete in the digital age, typewriters are experiencing a slow but noticeable resurgence. In 2009, the New York Police Department spent nearly $US1 million on manual and electric typewriters. This year, The Times in London installed a speaker to produce the sound of typewriters in an effort to boost staff energy levels, which ”coincides with a revival of interest in the typewriter”.

The Guardian editorialised last year: ”Type a document and lock it away and more or less the only way anyone else can get it is if you give it to them. This is why the Russians have decided to go back to typewriters in some government offices, and why in the US, some departments have never abandoned them.”

Henry Jenkins once claimed old media never die – they simply transform [Jenkins would have known that McLuhan originated that idea; shame on him for not acknowledging McLuhan]. In contemporary society it appears not only do old media and technology never die, but they return.

Technological determinism and the ”doctrine of progress” dictates society must move forward towards digitally efficient technologies that operate faster, better and longer. The use of old technologies is criticised as anachronistic and pretentious, but people from politics to art are acknowledging the benefits of older technological instruments. Analogue technology is not only valued for its nostalgic, retro value, but for its simplicity in an increasingly digitised world vulnerable to hacking and breaches of privacy.

So while digital technology is most efficient is terms of speed and productivity, older technologies offer something perhaps more valuable but under-appreciated. This trend of returning to ostensibly old technologies, as Sean O’Hagan wrote in The Guardian in 2011, is characterised by a ”willingness to slow down, to run counter to the furious momentum of digitised contemporary culture, its speed and its pursuit of sanitised perfection – of sound, image and format”.

Analogue photography has in recent years become more popular. The analogue camera movement Lomography is aimed at producing pictures with low-fi quality. The Lomographic Society International, founded in 1992 by Viennese students, distributes and celebrates Lomography cameras, which are purposefully low-fidelity and have a very simple construction. It has developed a community of photographers for whom regression is a form of art.

Lomography culture, alongside The Impossible Project, a company founded in 2008 that manufactures instant photographic material, flies in the face of technological determinists who see each successive technology as being overtaken by newer and ”better” technologies.

Technological determinism sees technology as the driving force of change, and the most famous technological determinist, Marshall McLuhan, argued that the medium is the message. But in this instance, social and cultural issues are driving people to use older, simpler technologies.

And, analogue cameras prove better than digital when it comes to privacy. Although there are many famous cases of manipulating or altering analogue photographs, such as Stalin erasing his enemies, the photos are still harder to ”hack” and do not exist in an elusive cloud. The control rests with the photographer.

But if we are moving backwards in terms of technology, does this mean that, as a society, we are regressing, against the doctrine of progress? Are we becoming a regression culture? Well, it depends on what we understand as ”progressive”, since modern technologies such as the internet, as American writer Nicholas Carr noted, ”seizes our attention only to scatter it”.

In his 2010 book The Shallows, he writes: ”We focus intensively on the medium itself, on the flickering screen, but we’re distracted by the medium’s rapid-fire delivery of competing messages and stimuli.”

So this slow return to older technologies can actually be seen as progressive, as we are prioritising content over medium, quality over speed, and privacy over pervasive exposure. Given the impact newer technologies have on the brain in terms of memory and creativity, forcing the brain to slow down with older technologies might actually be a natural progression, rather than regressive.

Or, if we are regressing in terms of technology, we may be progressing in terms of intellect, creativity and privacy as a result. –

Siobhan Lyons is a tutor in media and cultural studies at Macquarie University, Sydney. (Source: )

One Response to “The Return of Low-tech Media as Art”

  1. 1 Nostalgia Is A Drug – JP Larocque

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